A Simple HubSpot CRM Review And Its Integration For All Businesses
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The business world is not easy. Businesses succeed because of their customers. How a solution is effective enough for users and in solving a problem they face.?
Talking about customers, every business faces one common issue. How to improve the customer experience? Therefore, the role of Customer Relationship Management software like HubSpot has become even more crucial for 2023 and beyond.
The global CRM market size is set to touch $157.6 billion in revenue by 2030. The demand and need for CRM are expanding. We don’t need more evidence to support a CRM need because 83% of consumers are ready to swap brands just for poor customer service. Leave aside lead nurturing.
CRM adoption rate is really high! Check out the list of 31 sizzling CRM stats that will increase your trust to use one.
From the existing 700+ CRM software, as listed by G2, it is important to know what software suits your business best. Therefore, today we’ll go through one of the most versatile CRM, free forever, HubSpot.?
We’ll check the pros & cons of HubSpot CRM plus its integrations. But, don’t worry we’ll also keep it short. ? ??
What Is HubSpot CRM? And What It Isn't?
HubSpot is not just a CRM for contact management. It has something in store for every working individual in your organization. Who can exploit HubSpot CRM??
HubSpot has 5 hubs based on the needs of every vertical of your business. They are a marketing hub, sales hub, service hub, CMS hub, and operations hub.
Each hub used separately, or in tandem together have its pros and cons. While others integrate their suites with help desk tools, some CRMs lean toward doing so with digital marketing tools.?
HubSpot has carried out both.?
However, the fact that you can purchase pricing bundles for both with the CRM will be a significant selling point for any mid-size businesses seeking a one-stop shop for all client interactions.?
Related Detailed Reading: What are the top HubSpot CRM Features & Benefits???
Let’s find out if you’re going with HubSpot CRM, and what benefits you get.
HubSpot Pros
A cloud-based CRM tool, HubSpot aids businesses of all shapes and sizes to manage leads, track company KPIs, and whatnot!?
Industries across various sectors, including retail, real estate, marketing, sales, construction, accounting, etc. both B2B and B2C, are effectively using it.
1. Free Forever CRM That Grows With Your Organization
Most CRMs in the market offer you a free trial. 14 days to a month. HubSpot generously offers you their CRM, free! ~ Forever.?
For a limited-member team, the free version of CRM has enough rich features to promote sales and marketing through HubSpot.?
Without a limit on customer data & users, the 100% free HubSpot features include up to 1,000,000 contacts, with no expiration date.?
Additionally, HubSpot’s free features enable automated sales pipeline management, lead and contact management, email campaigning, and tracking for both inbound and outbound leads.
Popular HubSpot CRM free features include:?
No wonder why it is the first choice of small business owners, who are just starting out. The ‘try before you buy” case is so relevant here because even if you don’t wanna spend right away, you can still learn a lot.??
2. CRM With Modular & Scalable Features Suitable For Your Organization’s Long Term Journey: “One Person to Large Enterprize”?
HubSpot's free features are good to get you started. But, with proficiency, requirements, and comfort, you will want to discover what else HubSpot has in store for you. For that, HubSpot has elaborate tier plans.?
You can choose from a Starter, Professional, or Enterprize plan as your company scales. There are abundant features in each plan that will be useful. ?
3. Centralized Reports & Analytics? To Stay Updated Of The Buyer’s Journey?
The Growth Suite of HubSpot includes three of its core hubs, Marketing, Sales & Services – built onto the HubSpot CRM. Many users start with a single hub and end up growing into using all the other hubs.
To make it simple to track how your audience is responding to your emails, HubSpot provides analytics dashboards and data. View a summary of email performance to determine which topics most interest your prospects and the hours and days that produce the most fruitful conversation.
On the surface, this might not seem a significant concern. But consider moving contact from marketing to customer support without duplicating data or manually syncing it to another system.
The double-up effort just gets to a minimum. With the combined sales, marketing & customer service you can generate a complete report for every customer. From the first time, a contact landed on your website to how you dealt with the contact throughout the buyer's journey.
As a result, you can make decisions based on real-time data. No gut feeling!
4. Extensive Marketplace To Find Best Integration Tools?
No two businesses are entirely the same. And HubSpot acknowledges this fact. With different processes involved, the cross-platform application becomes sensitive. With HubSpot, you can have multiple tools and platforms to integrate with your CRM.??
HubSpot has an ecosystem with many integration applications. The App Marketplace brings you integrations that are easy to install and you can get started quickly since they’re all created by HubSpot partners and certified professionals.?
For example, let us discuss two popular HubSpot integrations.
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2. FormPay App allows you to accept payments using popular payment gateways like PayPal, Stripe, etc. whether you’re a nonprofit organization or eCommerce business, it works for everyone.???
In this way, you get to store data even better with the best HubSpot integration tools and leverage it according to your business processes.
We made the list of top HubSpot integration tools. Check them out, most of them are free!
5.HubSpot Academy For Best Results
Signing up or purchasing a tool for your business without knowing how to work with it is the biggest mistake you will ever make. But with HubSpot, there are no such problems when it comes to resource requirements.?
Hubspot Academy is a one-stop learning center for learning how to use its CRM.?
Not just that, it has dozens of certification courses to give you a better understanding of sales, inbound marketing, content creation, growth-driven design, frictionless selling, customer journey mapping, customer services, etc.?
The best part is they keep updating it regularly so you will never feel lost when it comes to looking for help.
6. HubSpot CRM is Great For Your Marketing Efforts
HubSpot, particularly when it comes to content marketing, is merely one component of the marketing puzzle. The marketing hub has been out there for the longest time. You can collect customer data from anywhere they engage, even through emails. You’ll know where the traffic is coming from, and how a landing page & social media post are performing.??
7. HubSpot CRM Gives You Powerful Segmentation & Automation
By using the HubSpot CRM database segmentation, you can generate more individualized, contextual marketing campaigns without having to spend several hours manually compiling lists and dividing your database into pieces.
Another requirement it fulfills is that of automation.
You can create workflows to automate a wide range of processes, including lead qualifying and handoff, email nurturing campaigns, and internal notifications.?
If you grasp how to create workflows, you can build a powerful marketing engine that automates tedious tasks so you can concentrate on the important stuff.?
HubSpot Cons
At Some Point, HubSpot Tier Plans Become Expensive
When you use HubSpot CRM, you’ll find yourself growing. And, with that, your needs will escalate too. As a result, you’ll need more features except for the basic ones.?
With a growing number of contacts, it only seems reasonable to go for an update in the plan. But, here’s the thing. HubSpot gets pricey after you jump from a free to a paid plan.
Hence, it might not always be the cheapest option. For instance, with a marketing hub, you’ll have to pay additional for extra contacts you are marketing to. This might add up to hundreds or even thousands of dollars.
Prefer Reading: HubSpot Marketing Hub: Everything You Need To Know?
A similar will be the case for the sales hub if you pay per user and have a large team! In this case, you should diligently understand your business requirements & needs. Whatever HubSpot is costing you at the current moment might not be the same in the future. It probably will be higher than that.?
Custom Objects Aren't As Configurable As Others
One of the main reasons businesses choose CRMs like Salesforce, Microsoft Dynamics, or SugarCRM over HubSpot is the option to construct a customized instance that flawlessly documents, tracks, and suits their needs.
HubSpot released the ability to create custom objects but it’s only for the enterprise-level plan.
However, before you completely dismiss this as a negative for your company, think about whether or not using a CRM that is designed to be user-friendly will be more productive than creating one from scratch.
HubSpot has a lower configuration because it regularly keeps updating and improving its platform. Such that it does not crash your customizations. Rather makes it better.?
Understanding & Getting Started Might Not Be a Breeze
HubSpot has a great UI/UX. You might even find working on it easy and fulfilling. But, you’re probably wanting to get something out of it. Unless you know exactly what goal you are wanting to achieve, you might find yourself lost.
If you’re new to inbound and marketing technology, it’s even easy for you to get confused. In that case, sign up for HubSpot academy and get your basics strong. ? ?
?Need To Start Automation From Scratch?
Most of HubSpot's automation must be done from scratch. No doubt its automation capabilities are great, but you must know everything about it.?
HubSpot offers you templates in Workflows that are fairly basic. For instance, basic automation setup of assigning new web leads, or setting the life cycle stage of a contact.
This implies that if you don’t have an in-depth knowledge of workflows and automation, you might find yourself in dire straits.
Prefer Reading: Create Abandoned Cart Workflow ????????
Are There Any Alternatives To HubSpot CRM?
Yes. there are other cloud-based alternatives to HubSpot. Based on popularity & features, you can further check out these CRMs:
HubSpot CRM: A Worth It Decision??
47% of CRM users say that their CRM has had a strong impact on their customer satisfaction. And that’s what we’re targeting when it comes to business success!
With HubSpot’s centralized customer data, reporting becomes a matter of minutes.
However, internal reporting won’t work unless you know how to use it and what to do with that customer data. So, with sorted reports, all you now need to do is focus on the customer experience.
When it comes to SMB and mid-market businesses, using HubSpot CRM is a wise and simple decision. But there is a huge potential for what HubSpot can do for your enterprise business!