Simple Hacks for Scaling
Rebecca Green
??Real Estate Business Builder- Helping Agents, Team + Brokerages Scale + Profit ???Podcast Host ??National Real Estate Advisor + Team Lead @realbrokerage ??1200 Homes Sold + Counting
I talk to dozens of agents every week. When you peek behind the curtain of so many businesses clear patterns emerge.
Agents typically fall into one of three categories:
So, what’s the secret to moving toward scaling? It starts with aligning your business with the right opportunities:
Saying "NO" More
Saying NO to clients, projects, office politics, or archaic practices that don’t align with your goals allows you to focus on what truly matters—to you, your family, your clients, and your team.
The agent who says "yes" to everything and everyone, without boundaries, is often on a fast track to becoming a hot mess. They’re sacrificing far more than they should—sometimes it’s their health, their happiness, and even their family and friends.
Saying "yes" to every opportunity may feel like the path to success, but it often leads to overwhelm, burnout, and a life out of balance. It's time to prioritize, set boundaries, and make room for what truly matters. Your business should serve your life, not consume it.
Having a Profitability Mindset
Ready for a few simple hacks to make more money without working more? Let me break it down with some numbers.
Let’s say—
You close 20 deals a year Average sales price is $650,000 Average collected commission is 2.5% Total GCI is $325,000 or $16,250 per transaction.
If you raise your average sales price to $750,000 New GCI is $375,000 or $18,750 per transaction You just gave yourself a $50,000 raise—without working more hours.
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Or you could increase your average collected commission to 2.75% with an average sales price of $650,000 and still increase your GCI by $32,500. To give yourself a staggering raise of $100,000 you could increase your average sales price and your average commission!
The numbers don't lie! Scaling means being super intentional and making small, strategic shifts.
What About Passive Income
If there’s one lesson I learned in 2024, it’s the power of understanding brokerage models better and how they align with your goals. Evaluating what you truly need from a brokerage versus what they’re actually delivering is critical to your success. It’s about aligning your goals with the support, tools, and opportunities your brokerage provides—ensuring they’re helping you grow your business, not just taking a cut of your commission.
Remember, this mindset shift: you don’t work for your brokerage—your brokerage should work for you. Speaking of brokerages working for you, what about partnering with one that financially rewards you for your success?
How would earning $10,000 a month in passive income change your life?
Passive income isn’t just about extra money; it’s about creating financial stability, freedom, and even generational wealth. It is the foundation for achieving true financial independence.
When you work with a brokerage that rewards you with revenue share and stock options, you’re not just earning income—you’re building long-term wealth that works for you even when you’re not actively working. This is one of the truest forms of passive income I’ve experienced in real estate.
How are you positioned to make 2025 a success?
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