Simple Hack To Boost Sales

Boost Sales With This 1 Hack

If you sell anything in business…

The easiest way to increase conversion is one that doesn’t cost you anything.

And this is ELIMINATING DISCONNECTS.

It makes no difference how many people see your ads or how great you or your sales team are at selling people.

One thing we learned in a big way this year is that no sales process is optimized if there’s a SINGLE disconnect, from the message someone sees (in your external ads, your social media, or a podcast you’re on), to the message they see when they hit your website, your sales page, or when they speak to your salesperson, read your emails, or anything else.

If your Facebook ads are getting a lot of clicks, but the website those ads are aimed at doesn’t say the EXACT SAME THING that those ads are saying, then your conversion is going to be in the toilet!

And I know it’s difficult to create separate sales pages for every ad, but that’s not what I’m saying.

Make your ad manager responsible for sending you the top 10 most clicked ads every week (or every month if you’re not running a ton of traffic), and make sure whatever the headline is on those ads, you put it on the top of the sales page that those prospects are going to see, and do it in a way that relates to the rest of the top copy.

We’ve consistently tracked a minimum of an 11% boost in conversion when we do this right.

But let’s take this to the next level, because you also need to eliminate disconnects in the message your call center is using, and the message you deliver to your team needs to be the same as what they’ve come to expect from you.

Because any disconnect in your business, message, marketing, or culture leads to confusion, and confusion kills growth.

?

?