A simple guide of Farinas to a successful email campaign
The email campaign is an effective way to build a trusting relationship with your customers, then it will support your?B2B lead generation?process. Farinas boosts the relationship between the customers and the business owners through the powerfully designed email campaign.
Farinas is B2B Marketing Hub, our main goal is to support industries in Egypt, and provide our different marketing services. Farinas has a very qualified team to show the customer journey with various stages and obstacles and support clients to grow their business and increase revenue.
“Our Email Campaigns are very effective and supportive to our clients, where it depends on our recent market research in 2021. We studied the market, and determined the main pain and needs of customers. During our email campaign, Farinas provides practical solutions through which the organizations could improve versions of existing products or services.”
Sabreen Morsey “CEO and founder of Farinas marketing services.
Farinas’s recipe for the success of an email campaign:
Before you start the email campaign, you should determine specific goals, and find answers to these questions:
The answer to all these questions will lead to writing the best B2B content marketing and reaching the right target audience.
1- The subject line:
It is the first step toward the success of your email campaign.
If?the subject line?isn’t expressive about the B2B content marketing, it won’t encourage the receiver to open the email.
2- The B2B content marketing:
If the content is less valuable to the customer, or not relevant to his needs, he won’t think to click it to open. To get a high impact on the email campaign, you need to catch the reader’s attention.
We plan for the success of our email campaign because it increases sales rate, promotes the company revenue,?increase customer loyalty, and reduces marketing cost.
3- Check the click rates:
If you want to measure the success of the email campaigns, just check the number of opened emails in comparison with the number of sent emails. During our last campaign, we got the following result;
“Number of sent emails about 6650 emails, about 2801 customers opened, this presents 42%, 2002 opened our testimonials and 799 clicked contact us”
According to the KPIs of email marketing, you?could measure the effectiveness of the email campaign?through some steps such as;
4- Optimize CTAs:
Don’t let your customer stop after reading the email content, but grab his attention to take an action, to respond to what you sent, to be a real customer who wants to try your service or purchase your product. At the content,?create CTA?whether it is a button or link, add it at a distinctive place to be easily watched, and use friendly words in CTA.
5- The power of testimonials:
For the new customers, who don’t know your company well, it is better to let them read other customers’ reviews and well-written?testimonials.
Hearing from other clients, who already tried your services, will empower trust in your brand.
“We value our long relationship with Farinas team. They have a unique understanding of our food ingredients industry and our products. They cooperate with us to help us stay on message to grow our business and generate leads in EU and USA.”
Eng. Hesham Elghorory,?CEO at?Tiba Starch & Glucose Manufacturing Co.?
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