A SIMPLE GUIDE TO E-MAIL COURSE CREATION

?Does your e-mail list no longer grow? Unable to understand what's happening?

?????The term for this phenomenon is the subscriber growth plateau, and it affects everyone.

????Calls to Action like "subscribe to my email newsletter" is no longer effective.

?????If you wish to receive, your offer must yield.

Creating an engaging e-course or challenge can help your business increase sales, improve subscriber growth, and revitalize your digital marketing.

???This guide will teach you how to use email challenges and courses to jumpstart list growth and turn new subscribers into paying customers with automated, straightforward communications.

??????HOW IS THIS POSSIBLE WITH AN E-MAIL COURSE?

?????Email challenges and courses draw in a relevant and enthusiastic audience by utilizing human psychology in a unique way.

?????Our urge to learn, attain goals, feel accomplished, and connect with a purpose is nourished by courses and challenges.

?????This approach makes sense for potential customers as a pre-purchase step and is also effective in expanding your email list. Individuals who participate in your challenge or course are well-positioned to become ideal customers for your paid goods or services.

?????The best part of all this is? Creating a basic course or challenge is a breeze as email automation systems like AWeber get more potent, available, and user-friendly.

????The Following Sections Will Teach you

The distinction between a challenge and a course.

How to pick the ideal choice for your company.

How to use an email automation tool to create your course or challenge.

How to turn attendees into paying clients.

???Not yet in possession of a product to sell? Continue reading to find out how to create a service, product, or income source to cater to your new subscribers.

???????????????????????WHAT IS AN E-MAIL COURSE?

?????A basic sequence of automatically generated emails that provide instructional or instructive information is called an email course.

?????In the era of online learning, prosperous businesspeople are generating a living by utilizing reliable and reasonably priced online learning platforms such as Thinkific and Teachable. These platforms assist you in creating, distributing, and marketing text-, audio-, or video-based courses to your target market.

?????Because they provide essential instructional information for people to learn and develop, online courses are beneficial.

?????You can avoid learning new services or paying for additional software by using email courses. All you'll do is send out lessons via email. ??

For instance, you may provide website visitors with a one-week email course. Your email provider will automatically deliver when someone registers.

?????For instance, you may provide website visitors with a one-week email course. Your email provider will immediately start sending out a series of emails at a predetermined frequency as soon as someone joins up. One email every day or every other day could be the limit for this. Everything is based on the material of your course.

????????Leads might be attracted using email courses.

????If your email course is offered for free, you may use it as a lead magnet, also known as a means of encouraging a large number of people to subscribe to your email newsletter.

?????Simply inform them that you have authorization to send them newsletters in the future by virtue of their enrollment in the course

??????This is an excellent method for rapidly growing your list. It might also be hidden behind a paywall. One excellent strategy to monetize your email marketing efforts is to charge for an email course. You might want to think about charging for that content if your members start telling you how much they loved your course and would even pay for it.

?????Using AWeber's E-commerce Landing Pages, that's really simple to accomplish. To sell your course in minutes, all you need is a landing page and a connection to Stripe.

????Take a look at how this AWeber-created landing page presents the email course as a worthwhile, time-limited offer.

Clicking the "Enroll today for 25% off!" button causes a form similar to the one below to appear.?

Check out how simple it is to get paid using AWeber. Remember to express gratitude to new clients for their purchases.

Remember that while you design your course.

??????????WHAT IS AN E-MAIL CHALLENGE

?????In an email challenge, you will still be sending out an automatic series of emails, just like in a course. These emails will challenge your subscribers to reach milestones and take specific actions, as opposed to instructing them in a skill or craft.

??????They will set and surpass their goals with your aid and advice throughout the challenge. Additionally, you will strengthen your role as a coach or mentor to your subscribers.

???????Challenges appeal to our innate desire to become better versions of ourselves. By emphasizing the advantages your subscriber will experience if they follow through, a well-crafted challenge promotes engagement.

??????Here are a few instances:

Assume you are undertaking a 30-day clean eating program. On your web form or landing page, you should highlight the improvements in health and energy that your subscribers can expect from changing their diet.

????If your task is to assist members in landing their first freelance job, illustrate what financial freedom looks like once they have established their own company.

????You can set your own schedule for email challenges; just let your readers know what to expect. Inform them when they join up and in your welcome email if your 30-day challenge consists of sending one email every day for 30 days. However, if it would be more convenient for you and your subscribers, your 30-day challenge might just include one email per week, for a total of four emails in a month.

???Inquiring about the frequency of our subscribers' desire to get our email course leads to increased engagement.

???

?Starting with an E-Mail course or a challenge depends on a few variables

??Consider your target audience and the kind of content you usually provide. Is it now instructive? Have you spent many hours developing a blog or producing educational materials for your audience?

If so, a course via email could be a fantastic place to start. You may only need to rework and bundle the content that you already have into a course.

????If your brand's aim is to become an authority in a particular field, offering courses can assist you in realizing this target.

It's possible that your writing inspires people's goals.

????Do viewers swarm to your material due to its motivational or inspirational qualities?? Then perhaps an email challenge is exactly what they require. Make the most of your inspirational tone by encouraging your audience to take on a challenge and accomplish a certain objective.

??????????????What will you find easier to produce?

?????As a company owner or entrepreneur, you have a lot on your plate. It might not be the top priority to sit down and start from the beginning to build an email course or challenge. Putting your existing content to use could yield the greatest return on investment.

??????Your course or challenge might already be available if you are a content provider or if you have a team that creates material. All you need to do is modify your material to make it match the format.

??????Perform a brief content audit to determine what is now available, what is still relevant, and what your audience finds most engaging. These facts will assist you in determining how much you can incorporate into your course without having to reinvent the wheel.

?????Your email list can be grown and engaged with great effect by offering courses and challenges, but what about revenue? How might a free challenge or course increase revenue for your company?

???Whether you develop a course before a challenge, or the other way around, may depend on your revenue stream.

????You can use a free email mini-course to provide your audience a sneak peek at the paid product, for instance, if your primary online revenue stream is educational products like a paid course, eBook, or physical book.

?????Your audience will be more likely to purchase if you give them a taste of the value that your high-end products will offer.

?????An email challenge could be helpful if your existing revenue streams are tangible product sales, one-on-one services, or affiliate product/service promotion. Your goods and services can be positioned in a unique way as the means to effectively complete an email challenge.

?????Upon completion of the challenge, regardless of the subscriber's success, you have the option to continue or offer items or services as a means of encouraging them to try again.

????Nothing prohibits you from doing both! Perhaps begin with an e-course to grow your list, and then use a challenge to re-engage the same audience later in the year. It's crucial that you take action.

??????????START BY CREATING YOUR CONTENT

?????Make this part of the process as easy as possible by using the strategies listed below, particularly if you don't consider yourself a writer.

??????????????Making a fantastic email course

???Both you and your subscribers may grow with email courses! Sharing your knowledge with a new subscriber is a terrific approach to starting a long-lasting and lucrative connection. What, though, ought to you write? Furthermore, how do you begin?

Make your pitch first.

????Decide on the lesson you want to educate your subscribers. Reduce this to a succinct but impactful message. When creating content for your web form or landing page, this statement will come in handy.

?????An excellent email course can: Show subscribers how to perform a specific task.

Demystify a difficult subject.

Introduce a fascinating new subject to your audience.

????By improving their current abilities or knowledge, you can assist subscribers in earning more money, saving time, or solving difficulties.

????Your course's ideal pitch should outline the lessons you'll be teaching, how they can improve your subscribers' lives, and how long it will take.

?????Here are few instances:

???Take advantage of our "7-day Email Copywriting Course" and stop worrying about what to write in emails going forward.

????With our "14-Day Find Your First Client Course," get your side business off to a great start.

?????With this 7-day itinerary, you can organize your Disney trip like an expert.

?????You will know what the content should be once you have mastered your pitch.? Write your emails after that.

??????????????????The Conventional E-Mail Course

????A typical email course consists of lengthy emails with a homework assignment and a comprehensive, in-depth lesson included in every email.

????When delving into a challenging subject, these classes are fantastic. As needed, use diagrams and pictures in your writing, and make sure your audience is comfortable with the style you choose. If you presume your audience is familiar with technical jargon and terminology, even if you are discussing a technical topic, you run the danger of losing their interest.

????You can also list them as lessons in your topic lines and material when organizing your course (lesson 1, lesson 2, lesson 3, etc.). This will assist in providing subscribers with a point of reference for their current location and future goals.

????THE NEXT STEP; BUILDING YOUR AUTOMATED CAMPAIGNS

????With AWeber, sending automatic challenge or course emails is as simple as it gets.

????Uploading your draft emails from Google Docs, Microsoft Word, or pen and paper—if that's your thing—to an automated sequence, or campaign, inside of AWeber just takes a few simple steps.

????Creating an email design

Don't let the process of creating emails get in the way! How do you decide which of the hundreds of template styles available is best for your course or challenge? You may be wondering which option is best for you after seeing all those options.

????Pro tip: Less is more when it comes to designing for challenges and courses.

????Your automated emails should appear and feel like a direct Gmail message from a friend.

????You can send basic personal emails with AWeber by using one of the few stationary-style templates available. These will free you from the distraction of photos and formatting possibilities so you can concentrate on your content and develop a solid relationship with your readers.

????You can create drafts of your emails in minutes as opposed to hours if you simplify the design.

????Simply use AWeber's Drag and Drop Email Builder to move your email content into your new template. Once you've added any links, images, video thumbnails, or logos, you can start creating your automatic campaign

????????.CREATING YOUR AUTOMATED CAMPAIGN

????Navigate to AWeber's Campaigns. Simply select the Campaigns option from the Messages dropdown menu.

????To send your automated emails to all new subscribers, create a new campaign and select "On Subscribe" as the trigger. If you have several lead magnets, you can also configure the campaign to start when a specific tag is applied.

????Simply drag and drop your messages as well as the wait times—the intervals between messages—at this point. To send a 30-day challenge that consists of one email per week for four weeks, just drag and drop four messages with a one-week gap between them.

?????Save your campaign and activate it when you're ready.

And that's it! You will automatically enroll any new subscribers to this email list in your automated email course or challenge.

?????Once your challenge or course becomes online, it's time to get the proper people to sign up.

????To create an incentive that converts well, concentrate on these factors: registration form, traffic, visibility, and value.

Now let's explore each component!????????????

????????????????Make a landing page or sign-up form

????Your course or challenge begins with your sign-up form or landing page. This is the registration form that users will fill out!

???Make sure your copy—the actual words that describe your course or challenge—is intriguing and straightforward in order to drive sign-ups. Make sure the form is straightforward for everyone to fill out and submit, and that the design complements your brand.

????This implies that you should only include a few fields on your form, such as name and email. If you request too many details up front, fewer users may actually complete the form.

???Consider the pitch you previously created when you write your copy. What is the promise of transformation in your challenge, or the value your course offers.

????Here is an example

????You can learn a lot of best practices from these. Some people emphasize important phrases and value propositions with color

?????Some people use pictures to present themselves as the teacher or as a satisfied student who achieved their desired outcome.

?????Utilize social proof as your list expands to demonstrate to potential customers that others have succeeded after opting in.

??????Social proof is actual user feedback verifying the success of your challenge or course. "Join the 4,000 subscribers that [did the thing your course or challenge promises.]" could be one example of this. Quotes from your admirers, course reviews, and fan images could also be included here.

??????A lot of forms just say "subscribe" or "sign-up," which is kind of boring. Raise the volume on your call-to-action if you want more people to sign up for your course or challenge than you are!

?????For example.

If no one sees the form, even the best one in the world won't lead to any sign-ups!

Traffic is necessary to get people to view your challenge or course.

????Web traffic can be conceptualized similarly to actual traffic. ? ? Numerous cars could potentially drive up to your website or registration form. There are other "on-ramps" that they can take to get there. Usually, these "on-ramps" are called channels.?

????These could be sponsored adverts on social media, blog postings, YouTube videos, Google searches, blog articles, or even radio or billboard advertisements.

?????You can use your website, landing page, or signup form as a means of letting people know who you are, what you do, why you do it, and where they can find out more information.

?????While certain marketing channels, like conducting a paid Facebook ad campaign, may cost modest cash, others, like publishing on Pinterest or optimizing your content for Google, are free and only demand time and effort.

?????Publishing pertinent content is one of the finest strategies to increase paid or organic traffic to your page. Written, aural, or visual content can be used for this.

?????If you don't already have a blog, podcast, or YouTube series, you can start one, albeit it can take a lot of work. Guest writing on other people's blogs or making appearances on other people's podcasts are alternatives to this. Alternatively, post information on open networks such as Medium.com.

?????The truth is that having your sign-up form at the bottom of your page won't help it much. Place your sign-up form in a visible location for maximum visibility. This might appear at the top of your website or in the midst of a well-read blog post.

????Alternatively, make a landing page specifically meant to increase enrollment in your course or email challenge.

Additionally, you can test out forms that glide in or pop up after a brief visit from a visitor to your website.

????Your form ought to be supporting rather than hindering you. Here are some additional form samples to get you motivated.

Encourage the importance

You'll get questions from your subscribers like, "What's in it for me?"

????Make sure your incentive provides a clear response to this query. ? ? If you pose a challenge, play on their self-improvement motivation. In your course, emphasize the importance of learning a new skill or attaining greater information.

?????If the benefits are unclear, some people are reluctant to give out their email addresses.

?????Make sure those who visit your website ask themselves, "How could I not sign up?."

Remember that it takes time to draw people to your challenge or course. If you concentrate on your copy, traffic, visibility, and value, your material will have the best chance of being viewed.

??????Now that the challenge or course has been developed, the form is operational, people are signing up, and lives are changing, what comes next?

?????We'll look at how to turn your new subscribers into paying clients in this last phase.

?????You need to have a product to sell before you can close a deal.

?????If your company is already well-established, you probably provide a good or service. Ideally, this good or service will address a problem that is related to the issue your challenge or course is trying to tackle.

????You might sell paid fitness videos or home gym equipment, for instance, if you create fitness content or host a fitness challenge. Perhaps you own a local clientele-focused gym or training service, or you have specialized fitness regimens that you can sell online.??

?????You might even be able to sell a book, one-on-one consultation sessions, or a more comprehensive paid course offering if you create a mini-email course on a certain subject.

?????The following are some typical items you should think about creating:

An advanced email course that AWeber offersAn online course provided on Teachable or Thinkific

A tangible book available at bookstores or on Amazon

digital goods (such as an eBook or PDF)

A tangible item offered for sale via an online retailer

Skype consultations or in-person consultations

???????Alright, so perhaps you don't have a well-known company, product, or service. It's possible that you lack the time and energy necessary to begin from scratch.

????The answer is as follows: You can market someone else's goods or services to your expanded clientele and get compensated for any referral sales.

?????Usually, this is referred to as an affiliate, partner, or referral scheme. Not all goods or services will supply one, and if you wish to go this way, you must sign up and accept the provider's rules.

??????Ensuring that the goods and services you endorse are highly relevant is essential for affiliates and partners to profit from their efforts. You should target the same requirements and pain areas with your promotion as you would with your course or challenge.

????A mini-course on learning a new computer skill, such as video editing or digital photography, might be offered to you. As you win over the confidence of your new members, promoting the tangible goods you'd suggest employing, such as a camera, tripod, light kit, or software, can also be incredibly beneficial and relevant.

?????Whichever way you decide to make money from your efforts, you will need to effectively guide your subscribers to a point of sale.

???Here are two suggestions to increase the number of sales from your challenge or course.

????The first recommendation for email course conversion: tease the issue.

????A good technique to increase conversions is to continuously hint at issues or highlight potential problems for your audience while guiding them through your challenge or course and toward the answer.

????Although the goal of your content should always be to help customers become better versions of themselves, it should also offer genuine value and offer solutions to actual problems.

????It is still necessary for your subscriber to maintain their health or practice their talent even after completing a 30-day fitness challenge or a mini-course to master it. Alternatively, perhaps they should go on and pursue the next phase of their growth.

???Paid goods, services, or content can support your subscribers as they go forward.

???By hinting at the issue, your paid remedy is invariably the sensible course of action.

?????Second email course conversion tip: Give rather than tell.

Telling your subscribers that a good or service could make a difference in their lives or solve their issues is a simple task.

??????However, remember that these are probably the questions your subscribers are asking themselves:

"What is the price? Is the money well spent?

"How much complexity is there? Can I succeed at it?

"Do I require it? Can I succeed in life without it?

"What are the opinions of others?"

???????Rather than responding to these queries directly, or providing a Frequently Asked Questions page or email, think of innovative ways to provide your readers with the solutions.

???????Here are two resources you can use:

Sample videos

?????Your subscribers must be aware of what they will be buying. They must have faith in their own skill, time, and self-assurance to carry out their share.

?????Showing a demo video is one of the best ways to assist subscribers in getting beyond any reservations. Showcase the product or service, emphasize the value to the subscriber, and emphasize how simple it is to get started in your demo video.

?????Social evidence

???Social proof, or the use of client endorsements, quotes, tales, or social media posts to highlight the worth and authority of your items, is another useful method for sale promotion.

??????For prospective clients, hearing about accomplishments from real people just like them is more reassuring.

??????Use this content to address subscriber concerns or provide specific answers while making a product pitch. It can feel less forced and more natural to have your happiest customers tell you tales instead of you.

??????Make sure you get permission from your clients about the possibility of using their endorsements to advertise your goods. Do not forget to obtain written consent beforehand.

??????Go ahead and create your online challenge or course, but as marketing continues to change, don't forget to keep learning what works.

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