Simple Email Marketing Tricks

Email Marketing is the bread and butter of any successful online marketing campaign. By capturing your leads’ emails, you can continually stay in contact and provide them more content of value. In every auto-responder, you can set up a series of emails which brings new subscribers through a funnel of emails over a time period.

One effective way to draw maximal conversions from your list is to first provide free valuable content before attempting to pitch. Here’s an example of an effective funnel I’ve been using to generate passive income:

Day 1 – Introductory email and link to free opt in gift
Day 3 – Free valuable content
Day 4 – Free valuable content
Day 5 – Free valuable content
Day 6 – Give a free gift
Day 7 – Pitch offer
Day 8 – Reminder of offer
Day 10 – Follow up thank you email

I find that this often results in higher conversions. As the saying goes, you will be paid in direct proportion to the amount of value you provide to your customers.

Therefore, after receiving so much free stuff and good value from you, they are bound to purchase your product!

This is way better than just blatantly pitching them after getting their emails, which often results in opt-outs. Remember, it’s all about increasing click through rates and conversions, so do your best to make your subscribers like what you preach!

Email Marketing Mistakes To Avoid

Here are some of the common mistakes done by marketers:

1) Blatant pitching in hope that they make a sale: Although email marketing is a lot about numbers, blatant pitching can make even a list of thousands turn into dust as they either spam list you or become unresponsive to your offers.

2) Focusing too much on quantity instead of quality: While the list in size is important, the real money is in the relationship you have with your list. So focus on making a genuine connection with your subscribers if you want to them
to contribute to your coffers.

3) Using spammy looking links: You should always invest in a link cloaker or use a free link shortener like https://tinyurl.com.

4) Using “taboo” words which increase spam score of your emails: You should avoid words that come off as spam by the spam blockers.  

5) Finally, you should avoid using full capitals in any part of your email, whether if it’s in your headline, copy or call to action. This increases spam score and lowers conversions. Treat your list with respect.

In short, good email marketing practices must be employed if you wish to build a responsive list which listen to you.