Simple doesn’t mean easy
Rory Sheppard
Generational Transition | Nonprofit Impact Acceleration | Success Happens When You Create Simple, Sensible Systems that Drive Consistent and Repeatable Results
I make this comment multiple times a week, “Simple doesn’t mean easy.”?
In fact, so many times simple means harder – more effort, more time, more investment to take something complex and break it down, reduce the effort, simplify the interface, ease the learning curve.
This week, I rewatched Steve Jobs’ 2007 announcement of the first iPhone. He starts this announcement with a recollection of “revolutionary products” that Apple had introduced – The Macintosh (1984) and the iPod (2001).?
He then stated that Apple was introducing 3 revolutionary products in a single day:
He compared the new iPhone to the top smartphones of the day on a matrix of “smart” and “easy to use”. The competition had phones that weren’t that smart and were “really complicated to use – even to do the easy stuff”.
Simplifying the interface for the user involved high complexity on the backend – years of effort & innovation by Apple, but the simplicity of the result was a breakthrough. Mobile phones have never been the same since.
What is complicated in your life? What effort is required to simplify it? What would the impact of breakthrough be?
Your coach’s insight…simply put.
Rory??
Click?here?to tell me what you think.
From Inconsistent Profits to Sustainable Growth: Helping Business Owners Achieve Financial Freedom & Peak Performance With Proven Systems
1 年A simple thing I have worked on mastering since I recognized it's power in my 1st career as a school teacher is to learn and use proper names. How can you always get respect and give respect? It as simple as using a person's name. I was highly complimented by Magic Johnson when running one of his basketball camps while completing my MBA. As we registered each camper we place white tape with their name on it to the side of their left shoe. Magic thought Coach Hess was a genius as he recognized how much better the camp was going to be based being able to address players by name. Simple enough - we use name tags at networking events. For every Zoom session held at the Desk of Coach Hess participants names are placed on a whiteboard welcoming them. I'll suggest a good reference to the concept Rory is touching on here is The One Thing.