The Simple Blog Content Process For Real Estate That You Need To Use Now!

There comes that time when we have to wake up to the reality that we are not keeping up with the times in our businesses. It's the age of total transparency in everything that one does - whether you sell product and services to business or to the public, your clients and customers want to see, hear and know what you bring of value and how you operate!

If you want the telephone to ring and your text inbox to be full, stop pushing - you need to pull those qualified inbound leads toward you!

Sorry to disillusion you, but if you have dutifully built out your LinkedIn Profile, or Facebook Business Page, and added the citation to your website, such as e.g. “[you]@www.youcannotfindmebrokerage.com" which turns out to be a brokerage page that has a picture of you, a few bland sentences about you, your listings and contact details, you DON’T really have a website at all – and hence no branding.

To be found by qualified leads, it's not enough to have your webpage presence hidden away in a sea of faces on your brokerages' corporate "Our Agents" page, and expect those precious qualified leads to distinguish you from the crowd and understand your brand voice, even if you have your favorite headshot looks great!

Your brand voice and identity needs to shine - there is no more social business than real estate agency; just look at all the TV shows which have thrived by magnifying the feel-good factor that helping someone find their dream home promotes (fun fact - HGTV's House Hunters has been running continuously since 1999, and is viewed by over 25 million viewers per month!).

Every single real estate agent has a great opportunity to amplify their distinct brand visibility by having, a quality personally branded real estate blog that provides valuable content to ideal clients and customers.

9 Ridiculously Easy Steps to Boost Real Estate Leads Every Day (in Under 3 Hours Per Week!)

So now you are going have to go and read this step by step guide on our blog. because it is over 8700 words long!

It will be worth it, because you will learn all the foundations you need to start (or if you one of the only 11% of agents who blog, improve your ROI on) your blogging.

In the post, we:

→ breakdown exactly why you need your own blog site,

→ share with you the #1 super-fast, super- easy, super-effective headache-free blog creation method to get you started + how to use it (that you can actually do today)

→ walk you through, from a-z, the method on how to create a killer lead generation real estate blog post- Every. Single. Time. (I’ve included a download of this that you can print off too, so that you can use it as a checklist that you can refer to each time you want to write a blog post- or, that you can use if you’re paying a writer to write your posts to make sure they are doing correctly.)

→ walk you through how to set up a system for your blog creation and scheduling, that will make you inspired, and clear-headed to make your blog writing a pillar of your real estate lead generation, client list building and revenue source.

→ Share with you exactly what you should be doing with your blog post once you’ve hit the publish button that will skyrocket your traffic and turn your blog site into a pipeline of profit.  

Why Boilerplate Corporate Real Estate Blog Posts Are A No-No!

Content blogging isn’t about slapping some words down on a page and hoping that your target client audience is going to read them. This is exactly why, paying for mass produced ‘boilerplate’ content isn’t going to work.

Let me explain why. Essentially this is because of the following:

A| You are not creating unique content that will get you picked up on the search engines because the copied content across many agent brokerage pages is destroying any worth that the content may have had;

B| The boilerplate content is not distinct, AND not locally tailored to YOUR specific desired target audience;

C| The boilerplate content is totally unconnected to your personal branding [Hint: this is totally sabotaging your efforts to stand-out online, and create credibility and trust.] 

D| If, which is unlikely, the boilerplate content has any SEO worthiness, if you leave the brokerage you leave all that SEO juice behind on their website.

...and so finally

The Takeaway - Here's Why You Should Have Your Own Real Estate Agents' Blog

A real estate blog that understands who its audience is, and what their struggles, problems and aspirations are, and that contains helpful and useful information, will help you grow your real estate business because --

1. It gets you noticed, and you will stand out from the crowd.

2. It is a golden opportunity to establish yourself as a thought leader and expert in your target marketplace by showing your knowledge and expertise.

3. It helps build your client subscriber list and increase referrals.

4. It will help you to pull inbound leads in- meaning your desired client will look for YOU and what you’re offering (ahh! No cold leads ever again )

5. It will engage and attract younger ‘Generation Y’ who are internet and tech-reliant.

6. It helps you drill down, and create leads and sales in your chosen hyper-local areas, even as targeted as specific post-codes.

7. It creates a consistent, pipeline of pre-qualified leads, and therefore a consistent, constant and scalable income.

8. It provides you more time freedom, you can generate leads AND follow up with them will you sleep – yes, your mind isn’t deceiving you- it does read even, ‘while you sleep’! Blog sites can put 98% of everything on auto-pilot ?? 

 Okay, so this all sounds awesome right - but you’re thinking it all sounds overwhelming to actually get done? 

Okay, so this all sounds awesome right - but you’re thinking it all sounds overwhelming to actually get done? 

So, agents (and for that matter, any professional who needs to spike their social presence and branding), please spend an hour and you will find out how to prepare, write and schedule your real estate blog posts, and much, much more!

If you need content creation and marketing help for your business and want to learn how to generate consistent leads with online marketing, call us on 407 574 5847 or email [email protected]

About The Authors

Louise Mckenzie is a digital traffic and leads generation specialist, and co-contributor Jim Mckenzie is a lead generation, branding consultant and real estate attorney.

They are the founders of Lead And Brand Real Estate, and specialize in digital real estate marketing. and they have been branding and marketing professionals and businesses of all types in the USA, Canada and UK, for over 30 years. They are also parents of 7 amazing children and have grown and consulted on real estate projects all over the world!

You can learn about Louise and Jim and find out more about how to use blogging as a lead generation and marketing tool and get a free blog post checklist here

N.B. Extracted in part from The Lead + Brand Real Estate Blog