Simple Basic Tools for Small Businesses to Drive their Content Marketing Objectives
Lindsay Eke
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
As content marketing continues to rave up all the accolades and plaudits it rightly deserves, it doesn’t look like it will be slowing down anytime soon. It has crossed the t’s and keeps going a notch extra to dot the i’s. It’s no surprise that it is the go-to tool for small businesses looking to accelerate their business growth.
However, just like the proverbial tree that doesn’t make a forest, content marketing alone won’t get your business that desired result. Think of content marketing as a cog in the engine of what you want to achieve. If you don’t combine it with other cogs, your business’s big engine will not accomplish the marketing objectives it has set out for.
While small businesses may not have the resources to invest in a full-fledged content marketing strategy, there are some simple tools and techniques at their disposal that can help them drive their content marketing objectives.
Here are 3 basic ones that make life easier:
1. Content calendar
Content calendars come in handy as they help you plan and organize your content so that you can make the most of your limited resources. Tools such as ClickUp, Notion, and Trello are of great help.
2. Content analysis tool
This tool will help you understand what kind of content is most popular with your audience, what’s trending, and how you can improve your content to engage them better. They come in handy in multiple ways as you are able to stay in the know zone of what is happening in your industry. Some of these tools include SEMrush, Ahref, and HubSpot.
3. Content editing tools
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Imagine how inconsumable your content marketing will be to your target audience if it were filled with errors. These are tools to ensure such mistakes don’t occur. They put you in a position to brand your products or services in the best way possible.
Grammarly, Hemingway app, ProWriting Aid, Reverso are some of the tools to use for editing.
It is important to remember that content marketing is not a one-time effort. If you are not able to pull it off yourself, you can always outsource it to content marketing experts.
You need to continually create and publish new content to keep your audience engaged. By using these simple tools and techniques, you can get started on your content marketing journey and start driving results for your business.
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?Speaking Skills Coach ?Business English Teacher ?Be truly confident while conducting business in English. ?Leverage your culture for the English you use. ?In business. ?For life.
2 年Lindsay Eke What I found most valuable in your article was this. "While small businesses may not have the resources to invest in a full-fledged content marketing strategy, there are some simple tools and techniques at their disposal that can help them drive their content marketing objectives." You then actually listed these tools clearly, the two or three best currently, and made this article a true resource. Thank you! Amana Alkali, trusting you will find value here too!
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2 年Great article. Keep sharing insights, Lindsay Eke.
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
2 年The right tools make the task simpler and more efficient. Content marketing is no different. And any of these tools that we shared in the article are worth investing in. Lindsay Eke
Digital Marketing Strategist - Paid ads, Social media marketing, Email marketing, Web Optimization, Content Marketing | Founder at Opticliq Digital Agency | ForbesBLK Member
2 年True, Lindsay Eke. With the right tools, your content marketing journey is a lot smoother
Leadership Coach | Business Consultant | Inspirational Speaker | Best-selling Author || Empowering entrepreneurs and Intrapreneurs to strengthen their leadership and create successful products and services.
2 年Thank you for sharing your expertise and all the resources Lindsay Eke