Simple always makes it better...

As a marketing agency, many of our challenges are solving our clients' seemingly complex problems. For example, by careful specialization, CROs (Contract Research Organizations) can lift some of the burden of drug development from the shoulders of many cutting-edge biotech and pharmaceutical companies. However, marketing their broad array of services is fiendishly difficult. It even get worse when you need to market an association of nearly 100 of these CROs to prospective biotech and pharmas globally...

Naturally you start with a website.  But where do you start - they all focus on different part of the drug development process - from research to drug discovery to clinical trials leveraging every conceivable aspect of biology, chemistry, regulatory compliance, to cutting edge molecular medicine. 

You start by looking at how the entertainment and education communities deal with similar complexities - by getting down and simple. Cartoons. Animations.

And here is the new BIOCOM CRO website...