Simple 7 Steps For Successful Local Branding Strategy to Get More Traffic

Targeting a local market can be difficult. Use this seven-step method to get more traffic for your local clients or your own marketing agency.

You need a local branding strategy that’s focused on where your potential clients are, and where they are finding your services online and in person.

Here is a seven-step method for getting more traffic for your local clients or your own marketing agency.

How to Create a Local Branding Strategy in 7 Steps

Branding goes way beyond a tagline and a logo.

The most important component is cultivating a strong brand message that resonates with your target audience. If you hop right into the marketing tactics, you’re missing over half of the equation.

1. Conduct Local Market Research

When creating a marketing strategy, the first step is always to get an understanding of what it is that your target market actually wants. If you don’t, you may miss the mark completely and your marketing efforts will fall on deaf ears.

For local marketing, this can look a bit different, because you also have to consider the location of your audience.

But before you start surveying your audience, you need to answer some core questions in regards to your business structure and goals. These include:

• How large of a geographical area do you serve?
• If you have a brick-and-mortar office, how far are people willing to physically travel to get your services?
• How large is your local market?
• How many competitors do you have? What are their unique selling points?

2. Master Your Brand Message

Your market research should tell you what it is that your audience values and needs most.

Bigger brands do this by creating a brand style guide that they refer to whenever they create marketing or website content. This ensures that the message is consistent and that your audience always knows what to expect.

Your brand message will include:

• Brand Values: What do you stand for?
• Your Unique Selling Point: What makes you better than your competitors?
• Tone: Is your audience looking for professionalism? Humor? Direct? Quirky?
• Benefits: What benefits do your services provide?
• Calls-to-Action: What actions do you want people to take when they see your brand?

3. Implement Local SEO

Local SEO is huge for local brands due to the precision in local targeting. It’s truly the best way to generate targeted, sustainable traffic to your website.

What better way to get traffic than to rank for terms that users are actively searching for in their local area?

Your local SEO strategy should include:

• A mobile-friendly and attractive website design.
• Fast website load speed.
• On-page SEO targeting localized keywords.
• Citation building in local and niche-related directories.
• Optimizing your Google My Business profile to gain traffic from local and map searches.
• Link building with high-authority websites in your niche and local area.
• Localized content that incorporates your focus keywords and is of interest to your audience.

While an entire guide could be (and has been) written on local SEO, the above steps and resources should be enough to get you started. Remember that SEO is a long game and will involve testing and further optimization over time.

What’s important is that you stay focused on what your local market wants and what they are searching for in search engines.

4. Build Strategic Partnerships

Local marketing can be especially difficult if your audience isn’t highly engaged online. That is, they could be turning to traditional methods such as newspapers or relying on referrals from family and friends.

5. Share Targeted Content on Social Media

If your market research determined that your audience is active on social media – and you know what those primary platforms are – it’s time to create content that works to grab their attention.

You simply want to share content that makes your audience say, “Wow – that sounds like me!” and entices them to read more.

You want to focus on content that’s:

• Informative.
• Accurate.
• Relevant.
• Timely.
• Well-Written.
• Engaging.
• On-Brand (tone, values, style).

6. Attend Networking Events

Even online it can be easy to stay in our own little “bubble”. Though the truth remains that people still value human connection, making networking and in-person marketing highly effective.

Not only will attending local networking events help you build those strategic partnerships, but you may also brush shoulders with some big players in your industry. With an introduction and shared interests, they may turn into a potential client.

7. Run PPC Ad Campaigns

If you want to up your search engine marketing efforts further, launching a pay per click (PPC) ad campaign could be the way to go.

The primary platforms for this are Google Ads and Facebook ads, and both allow you to target a certain audience based on interested and geographical location. Your market research will help you determine what the targeting parameters will be. More Info:https://bit.ly/3a2wkuR  #digitalmarketingservices #shinescript #websitedesign #webdesigncompay