Simple 6 Step Method to DOMINATE Your Industry!

Simple 6 Step Method to DOMINATE Your Industry!

STEP 1 - Brand YOU... YOU are the ONE!

The fundamental first step to is you must BRAND YOU!

You must Brand YOU, NOT your company. People join people, NOT companies... and they are looking for leadership. Therefore, you must Brand YOU! Step up, become the Leader, YOU are the ONE!

The only unique thing about you, is YOU! It's NOT your product, service, or offer (chances are there are thousands of marketers trying to sell the same product as you!)... branding YOU is how you stand out from the crowd

The only way to become 'recession-proof' and create ultimate financial security in your business is to BRAND YOU.

Regardless of what any body or any company tells you, YOU must Brand YOU... NOT your network marketing company.

There are 3 big reasons why you want to BRAND YOU, and NOT your MLM company...

  1. People buy products from and join PEOPLE, NOT companies.
  2. Companies come and go, but YOU are here to stay.
  3. Branding the company will guarantee you LOSE customers.
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And 'Branding YOU' has NOTHING to do with how much money you are making, or have made. In fact, ironically, branding YOU has nothing to do with you at all really... it's about THEM... it's about the people you're going to serve...

Don't stress about having to put together an impressive resume to attract buyers for your business... nobody cares about that.

Your prospect cares about ONE thing: what's in it for them.

STEP 2 - Define Your Audience

The next step is VITAL: you need to get crystal clear on who your audience is.

Before you can grow any business, you need to first get crystal clear on who you are even speaking to.

A BIG piece of the Brand YOU 'Attraction Marketing Method' is... Who are YOU? What is YOUR Passion? What is YOUR Vision? What group of people do you want to impact?

A great question to ask yourself is this... What do you LOVE talking about?

Because you are going to have to get excited about creating content around this subject matter for your audience every single day... (which is super easy to do IF the subject matter sets your soul on fire!

STEP 3 - Understand Your Audience's Biggest Challenges

As entrepreneurs we do one very important thing to build business and make money.

We solve people’s problems.

People buy our products and/or services to solve a problem, overcome a challenge or get the result they want faster, easier and cheaper.

  • You need to drill hole. So you buy a drill.
  • You need to lose weight. So you go on a diet and buy supplements.
  • You have physical pain. So maybe you buy some ibuprofen.

Most likely the products and services you want to sell solve some problem or challenge for your customers.

So take the time right now and think about your ideal client.

What specific problems, challenges and pain do they have that they need to solve that your product or service can help them with?

Develop a powerful list of ideas for content you can create to engage with your audience and move them towards doing business with you.

Review your list and now identify the 2-5 high stakes problems that your audience has. These are the most pressing problems. These are the problems that keep your ideal client up at night.

These will be the problems you want to focus on solving in your marketing campaigns and with your offers.

Remember, as entrepreneurs we are in business to solve problems.

STEP 4 - Create Content that Addresses Your Audience's Challenges - VALUE & SERVE

The best way to Brand YOU and become the Leader in your industry is to consistently create VALUABLE content for your audience...

So what the heck does that actually mean to you and your business in practical terms?

VALUABLE CONTENT: Any piece of content that addresses YOUR ideal audience's top challenges, problems, and pains... content that provides solutions and answers that your audience would see VALUE in.

This content can be in the form of videos, posts, blog posts, pics & stories... this content can be FREE PDF downloads, how-to infographics, cheat-sheets, audios, interviews... ANYTHING.

A very simple way is to create what is called a "lead magnet" something of value your ideal customer will ultimately find value you and will give up their email address for the information (more on list building later)

Here is a few examples of easy lead magnets.

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This content ideally EDUCATES and ENTERTAINS your audience simultaneously, and provides them solutions to problems they have. It identifies an 'itch' your audience has, and then it 'scratches' that itch!

ENTREPRENEURS ARE PROFESSIONAL PROBLEM SOLVERS... YOU are a Professional Problem Solver.

To Get Rich as an Entrepreneur, You Must Get Good at Solving Your Audience's Biggest Problems.

Bottom line: your content must give your audience what THEY want.

99% of marketers just spam their links everywhere, provide no value to their prospect, and then wonder why nobody is buying.

STEP 5 - Build a Relationship With Your Audience

We've already covered that people join and buy from PEOPLE, NOT companies.

But we must fully understand that it is PEOPLE who give you money in exchange for stuff they believe will make their lives better...

t's actually quite simple...

  1. CONNECT WITH YOUR PROSPECT (yes, actually have a conversation with them like they are another human being via messenger, slack, skype, or on the phone... what a concept! 
  2. UNCOVER THEIR PAIN
  3. PROVIDE THE PAIN KILLER

For a majority of your prospects, in order for you to 'close the sale,' you are going to have to build trust... and build a RELATIONSHIP.

And you build that relationship by dripping on them a steady flow of content THEY would want to consume, that addresses THEIR challenges.

When you do this regularly, you create a chemical bond with your prospect... and they begin to see YOU as the leader.

And because you consistently send them content that makes their lives better, you will start to gain trust.

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STEP 6 - Uncover Their Pain & Provide the Pain-Killer

YOU CAN'T PROVIDE THE PROPER PAIN KILLER UNTIL YOU CONNECT WITH YOUR PROSPECT, AND DISCOVER THEIR SPECIFIC NEED!

The best way to uncover each individual prospect's pain is to connect and actually talk with them.

It's so simple:  Find their biggest problem, and provide the perfect solution (point them to your product or service).

The VAST MAJORITY of marketers never call their leads, and then complain they aren't making any money.

If you simply take the time to reach out and connect with your prospect who opted in to your website, or connected with you on Social Media or anywhere else... you will stand out above your competitors, you will be unique in your marketplace, and you will eventually win.

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DM me if you would like to discuss this article or anything else as I am only to happy to help.

Or simply Book a 15 minute chat here!







Claudette Reid

Business Owner / Mentor / Financial Services Consultant

3 年

A clearly set out strategy, thanks David. Now I just need to put it into practice??

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