The Simple 3-Step Formula for Your Email Welcome Sequence

You have lead magnets, webinars, and a newsletter. You are getting subscribers, but sometimes you forget to email them for like… months.

Does this sound like you?

You need a welcome sequence, my friend.

In episode 115 of the Cocktails & Content Creation Podcast, Sarah Noel Block of Tiny Marketing shares her simple 3-step formula for creating an effective email welcome sequence.

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Once someone has signed up for your list, it's time to start your welcome sequence. Sarah suggests a three-email series:

1. Introduce yourself, the cadence of your future emails, and give your subscriber a gift (like an ebook, guide, or free consult)
2. Give a virtual tour and show them around your website and socials. Where should they follow you?
3. Introduce the solution you provide. What is it you sell, and how can it help them? Consider providing a limited-time discount to new subscribers. That first purchase is the hardest.

Remembering the timeline and not bombarding your new subscribers with too many emails too quickly is important. Sarah suggests spacing them out over a week.

But don't stop there! Your email welcome sequence is just the beginning. You should continue to send regular newsletters to keep your business in the forefront of your subscribers' minds.

Sarah also shares some tips to avoid ending up in the dreaded spam folder and how to write a subject line that will entice people to open your emails.

So what are you waiting for? Start creating your email welcome sequence today and see the results for yourself!

Listen to the episode on Cocktails and Content Creation :)