Simon Sinek Told Us to Start With Why. Here's The Missing Piece Every Great Leader Needs.
David Brier
Join the Elite 1% That Rise Above the Noise. ?? Slayer of the Mundane ?? Author of the #1 Amazon bestseller “BRAND INTERVENTION” responsible for $7B in sales
The problem with Leadership Education today is CEOs and business owners are not taught the difference between symptoms and causes.?
The result? Exorbitant amounts of time and money are wasted "fixing" the wrong things.
As the CEO of a non-profit for several decades, Matt George had raised many millions for his cause.?
When he started a new chapter as an entrepreneur going out on his own, Matt did what all high performers always do.?
He found any areas that needed improvement and tackled them head-on.
This is in addition to his being a best-selling author, father of five, and Harvard Executive Leadership Coach.
What The Best Brands Know
The best brands have a magical skill:?the surrounding noise lowers to a quiet hum in the room.
This is what's known as "noise-canceling."
The best brands do this.
The opposite is a nightmare: brands that are so bad, boring, and forgettable that they practically cause amnesia.
So when Matt told me, that, "Yes, it's important to ask 'Why?' but it's even more valuable to know SHOW WHY. You did that."
This is what today's Leadership Education must teach tomorrow's leaders.
If you'd like to watch the whole conversation, I just published the video in this new article, breaking down the entire discussion to accelerate the impact of every CEO and entrepreneur.
It's 100% free and it may be the most important article I've written on elevating performance for any leader and any brand.
If you want to find out more about how to uplevel the performance of your brand, DM me "Legacy"
Have an amazing week.
?Brandegist? at BBBrands.pt
1 年Great conversation, David! Thank you both for sharing. And since you're sharing, can I ask some more? Ehehehe! Regarding the last example you mentioned briefly, the city/town you rebranded some time ago, and considering that I'm currently niching into small to medium Portuguese municipalities, is there some public information, case study, some articles you might have written, regarding that specific case? The bottle of water is a really nice touch, and in Portugal it would be a lot less than those 45 cents... Thank you!
Providing C-Suite Executives and Business Owners with Strategic Direction to Drive Organizational Growth, Elevate Performance, and Foster Innovation. | Strategic Visionary | Published Author | Keynote Speaker
1 年Great article and insights here David Brier
Plan For Excellence - In Faith, Family, Health, Nutrition, Business and Finances. Solving the sourcing problems for recruiters and hiring managers.
1 年Was told that I ask why too much as a lad. Now I see that as an amazing gift which helps me continue to learn and grow.
Guiding You to Reach new clients, Inspire engagement, Nurture relationships, and Grow your business authentically. Elevate your impact - by leading conversations your way. LinkedIn Local Ayrshire Host
1 年I wasn’t aware of it being called noise-canceling David I’ve always referred to it as the pocket of quiet ??