Simmer's Vaibhav Verma and Richard Wu Explain How To Minimize Churn On Consumer Products

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Read the rest here: Simmer's Vaibhav Verma and Richard Wu Explain How To Minimize Churn On Consumer Products

Executive Summary:

• Intuitive problems require intuitive solutions. Design your solution to a user’s problem by focusing on whether it’s intuitive or not. The less they have to think about how/if your solution solves their problem, the better.
• Consider user behavior in algorithm design. Always ask yourself how changing the algorithms that drive your app will change user behavior. Will those changes empower or discourage your user?
• Learn what drives user “passion” for your consumer app. Talking with users will give you insight as to what makes them “tick” when they use your app. When you identify what makes them “tick”, build around those habits to keep users coming back to your product or service.
• Cultivate a user’s “ownership” of your app. The more a user feels like he or she owns the experience of using your app, that will naturally make them stick with your product or service time and time again.

Consumer apps face unique challenges in retaining users. If your onboarding or user workflow isn’t designed well, it won’t take much for users to leave. If it’s designed properly and is intuitive, then users will stick around for a while. Y Combinator (S19) startup Simmer’s cofounders Richard Wu and Vaibhav Verma took the time to discuss their successes and failures in designing their food-first restaurant dish review. Their advice to founders in this or similar spaces is incredibly valuable.

Daso: What is the right approach for any disruptor to understand their customer's needs and effectively communicate that to them?

Verma: It's usually best if the problem/need is so severe that we don't need to communicate it to our users. Most of our users intuitively understand the problem of deciding what to eat when at restaurants or when ordering delivery. 

Read the rest here: Simmer's Vaibhav Verma and Richard Wu Explain How To Minimize Churn On Consumer Products

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