Silverpush- Re-Engineering The Future of Video Advertising

“The journey to where we are now has been thrilling with some bumps along the way, but we couldn’t expect a better way.” -Hitesh Chawla, CEO of Silverpush.

Finding an efficient solution that could display ads on the relevant web pages to engage the targeted audience while keeping brand safety and suitability in check is tough! This is where the human-augmented AI technology of Silverpush fits in.?

Silverpush is a Singapore-based contextual intelligence company, that revolves around delivering powerful Adtech solutions, with a major focus on moment marketing for brands to meet their contextual needs.

It was launched in 2012 by Hitesh Chawla, an IIT Delhi Graduate. Hitesh is a tech entrepreneur having 10+ years of experience in data analytics and digital ads, leading its expansion to all the major countries of the world like?

India, the USA, APAC, and the GCC countries.?

The industry that we saw starting as a small-scale business, turned into a full-fledged marketing industry in no time. The rise of e-commerce platforms, the popularity of television channels, and increased internet traffic have all contributed considerably to the rising demand and expansion of the advertising technology business globally.

As we can witness the ad tech industry is thriving, it necessitates solutions that could meet the demands of brands and businesses in hooking their audience’s attention at the right moment.?

Silverpush’s flagship products - Mirrors and Parallels were valuable in solving these complex problems. They were launched in 2019 and brought a major shift in the ad tech industry.?

Silverpush is all set to embrace change and build technology in response to it as the world around us evolves.

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https://www.dhirubhai.net/company/silverpush/