The Silver Tsunami
Sylvia Theisen
I help women in midlife get their mojo back and design the best chapter of their life | Transformational Life Coach | Pro-Aging Advocate | Author | Huffington Post Contributor
You’ve likely heard the term “silver tsunami” by now. It’s been used by economists to describe the unprecedented number of aging baby boomers and the potential threats those demographics could pose to housing, healthcare and other issues.
Because I coach women over 50, I have a different vision of the "silver tsunami”. What I see happening is that there is a huge population of women who are pioneers in saying “no thanks” to the traditional options that lie ahead for them.?They are saying no to traditional retirements that would render them obsolete.?They are saying no to the myth that they are declining and “over the hill” after 60. They are saying no to the idea that they should be wrapping up their contributions in the coming years. Not having a road map to follow from?previous generations, they are making up their own rules about what the next life phase will be.?
These women are getting a massive second (or third) wind and answering the million dollar question of "What next?!”?Having the time, energy and resources, they are boldly launching new start ups, turning their interests into businesses, being more involved in philanthropy and setting health and fitness records.?
Did you know that women over 50+ (according to a 2018 Forbes publication)?
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In fact, American women in the 50+ category represent over $15 trillion dollars in purchasing power and are are the healthiest, wealthiest, and most active generation in history.
Look out! There’s a silver tsunami brewing.?It’s the strong, smart, successful women over 50, 60, 70 and beyond who are making up new rules and creating their best chapter ever. How are you serving and speaking to this generation of women in your own business??
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Interested in being inspired by women of a certain age who are doing extraordinary things? Follow my instagram @ripeandroll where I feature their stories.
Market Insights Expert ? Best-Selling author of Hard Stop: Live with Intention & without Regret? Speaker on Work/Life Harmony ? I help companies turn market feedback into actionable insights to grow their businesses
2 年I love this, Sylvia! Great reframing of "silver tsunami". Love how fierce shows women 50+ are :). Thanks for posting.
The leading sales expert on emotional intelligence for sales and sales leadership. Sales keynotes, emotional intelligence training for sales professionals and sales managers.
2 年Does it count if I am coloring my hair? :) :)
Sales and Legal Consultant??Traditional Education Doesn’t Teach You How to Convert Potential Clients Into Paying Clients or How To Sell Your Services, But You Can Learn??Modernized Consultations Are Your Competitive Edge
2 年This is sooooo good Sylvia Theisen .
Clinical psychologist and anxiety expert | USA Today bestselling author | Keynote speaker | Women's Health Magazine advisory board | Expert on Psychology Today, MindBodyGreen, and Well+Good | CBS, CNN, VH1, NYT + more
2 年I love this post, Sylvia! ? This silver tsunami of smart, successful women over 50+ is so inspiring and empowering. ????
Author of Intentionality, available now!| Keynote Speaker and High-Performance Coach |Transformational Breath Guide
2 年Sylvia Theisen wow we actually have the same target market, and i love hearing these statistics! these are my favorite demographic to work with because they are committed to making change