A silver lining? How a few sectors are expected to benefit from the GST Council recommendation on waiving interest and penalties for demand notices

So far there have been many conversations about the functionality of the Goods and Services Tax (GST) Council. In the last 53rd GST Council meeting,? interest and penalties were waived for demand notices issued under Section 73 of the CGST Act (i.e. the cases not involving fraud, suppression or wilful misstatement, etc.) for the fiscal years 2017-18, 2018-19 and 2019-20, if the full tax demanded is paid upto 31.03.2025, as per the latest circular issued by the Finance Ministry. This means that many sectors including shipping, insurance, firms with overseas parents, and food-delivery platforms have received relief from the government.

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Sony Sports Network acquires exclusive television rights for Major League Cricket 2024 in India

Culver Max Entertainment Private Limited, owner of Sony Sports Network, announces the acquisition of exclusive television rights for T20 cricket league Major League Cricket (MLC) in India for one year. The second edition begins with MI New York facing Seattle Orcas at Church Street Park, Morrisville, live telecast in India on July 6, 2024. The league’s final will be at Grand Prairie Stadium, Texas, live in India on July 29, 2024.

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SPPL’s Avneet Singh Marwah on the importance of Blaupunkt’s licensing along with their plans to establish an offline presence

From a commercial perspective, it’s well-known that brands and businesses are constantly looking at ways to expand opportunities. On that note, one strategy that seems to have garnered interest is brand licensing. In simple terms, brand licensing allows a company to use another business’s intellectual property (IP), providing a mutually beneficial way to enhance market presence and drive growth. As per market reports, brand licensing helps drive brand awareness, income channels, advertising streams, among others.

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Game of the week: Cricket League?

Cricket league, developed by Miniclip. com brings the joy of playing short-format cricket matches into the digital world. The game captures the excitement of playing cricket with friends or players around the world in a few minutes. Available on both? Android and iOS platforms, the game has 4.6 star ratings based on over one million reviews at the time of filing this report. The game also ranks sixth in the top free sports game chart. ?

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Chai pe Charcha with BrandWagon

Weekends are all about downtime. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate. From watching a favourite web series to planning a vacation, weekends are designated as family and me time.? Aditya Singh Ratnu, chief executive officer, Zevo India talks to BrandWagon Online about his weekends, favourite vacation destination and more.

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Gen Z and the future of marketing: Understanding the digital natives

In the dynamic world of marketing, Generation Z (born between 1997 and 2012) has emerged as a key demographic, redefining consumer behaviour and reshaping marketing strategies across various sectors. Unlike previous generations, Gen Z has matured in an era dominated by the internet, social media, and mobile technology, making their preferences, behaviours, and expectations crucial for businesses aiming to thrive in this new age of digital natives.

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Ads that perform well on TV have only 50% chance of performing well in digital, reveals Kantar report

Kantar’s fourth edition of Creative Effectiveness Awards India revealed that 65% of Indians will buy brands that stand for something they can identify with. Furthermore, only 28% Indians (vs Global average 75%) have watched any ‘foreign’ content. Over 25 years of Kantar Link ad evaluation reveal that ad transference across Indian regions is just about a third.

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Waiting in the wings

It’s only been a year since national award winner Kriti Sanon launched her skincare brand Hyphen, but she appears confident —? her products have what it takes to be “the first Rs 100-crore D2C brand in India”, she says. Sanon isn’t the only one hoping for fans to make a beeline for her brand.

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Shemaroo partners with GMetri to launch AI-based Bollywood games in metaverse

Shemaroo Entertainment, an entertainment company, has announced a partnership with GMetri, an AI-powered immersive learning and game development company.?From what it’s understood, this collaboration signifies the expansion of ShemarooVerse- Shemaroo’s metaverse platform, into the realm of immersive AI gaming, bringing IP-based gaming to the Web3.0 platform.

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DaMENSCH join hands with Vicky Kaushal for ad campaign

DaMENSCH, a men’s innerwear & athleisure brand, has collaborated with Vicky Kaushal to launch a music video ad campaign for their product line. From what is understood from the video, it is centered around the theme of invoking a new feeling with their range of products.?

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