Silence Is Not Golden On Your Phone

You spend your dollars to get your phone to ring and you have a high rate of call abandonment, what gives? Silence causes people to think they've been disconnected or have lost their cell phone signal. Radio can deliver noise, unpleasant talk, and worst of all—advertising (even for your competitors).?Silence is golden when you can’t think of a good answer.?But if silence is all you hear on the phone when you are on hold doesn’t move callers to action.?

In today’s marketplace with all the choices, callers quickly go elsewhere when they don't get what they're looking for right away. That’s where HoldMasters can help by creating a custom On-Hold message for your business. Once a caller is placed On-Hold he/she is captive to what you tell them. Research from AT&T tells us that 70% of all incoming calls are placed On-Hold and 60% will drop off in less than a minute when there’s only silence. Music might keep them for an additional minute; however, an On-Hold message will keep them interested for five or more minutes. With On-Hold advertising, your business will see an increase in sales, according to AT&T statistics 21/2 to 5%, as well as maintaining your brand image to the caller.?

Since 1987 HoldMasters, Your On-Hold Message Company has been helping both Fortune 500 companies, mom and pop businesses, and home-based businesses, maintain both their marketing and branding messages to their clients and prospects while engaging and informing the caller. It can up-sell and cross-sell present clients and inform prospects of your business and philosophy. It makes a small business sound big and a big business sound friendly.?

Let HoldMasters help you when your business is on the line.