Signs that your website requires optimization
As the saying goes “If momma isn’t happy, nobody is happy,” it also applies to your website. Do you enjoy your website? Is it representative of who you are and what you stand for? Is it simple to use? If you were a first-time visitor, would you recommend your own website to someone else? Here’s where the rubber meets the road: if you can’t answer yes to any of the above questions, chances are your viewers do as well. And, because the goal is to generate leads rather than just visitors, you may want to reinvest in your website by optimizing it or completely redoing it.
It’s one thing to track visitors and see if your web traffic is increasing; it’s quite another to convert the arriving traffic into leads and generate a response in your viewers, whether that’s filling out an email form, contacting you, making a purchase, or scheduling a meeting, as action is the end goal. If you’re not getting the desired results, it’s time to make some changes.
Load time is low
Page speed is an official Google ranking factor that can have an immediate impact on your SEO.
Sites that load quickly outperform in a variety of marketing and SEO metrics, including organic search results, site engagement, conversion rate, bounce rate, abandonment, and loyalty. Most online customers will abandon a website if the load time exceeds three seconds. In fact, studies show that 53% of users will abandon a mobile site if they have to drum their fingers for 3 seconds or more while it loads.
But how do you determine the speed of your pages in the first place?
There are many paid and free tools that can be used to check, but?Google Pagespeed Insights?may be the most relevant. This is a free tool from Google that runs a performance test on your site and provides recommendations and insights on how to improve performance. It is compatible with both desktop and mobile versions.
You have one too many broken links
We’ve all experienced it: you click on a link and it takes you to a “404 error” or a different page than you expected. Broken links on your website can harm your business in two ways:
They create a negative user experience?– When users click on links and get 404 errors, they become frustrated and may never return.
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They undervalue your SEO efforts?– Broken links restrict the flow of link equity throughout your site, which has a negative impact on rankings.
They are also an indication that your website is not optimized and can occur when you rename or move a web page and forget to change the internal link.
The source deletes the video, article, or PDF to which you had linked.
A third party relocates or changes the URL of the page to which you had linked.
W3C link checker is a well-known application for verifying links on websites and is a free tool for checking broken links. W3C Link Checker, with its simple and easy-to-use interface, automatically detects errors in links, anchors, HTML, and CSS elements, and even makes recommendations for updating links.
Look out for these signs to make sure your website is optimized! From page loading time to using optimization practices, here's what you need to know: [https://www.ideamagix.com/blog/signs-your-website-requires-optimization/]
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