Signs you need to outsource your Creatives and Marketing

Setting your business apart from competitors takes a lot of work. That’s where the expertise of creatives and marketing come in.

Professionals in this industry often wear multiple hats since some services are closely related to one another. Handling several tasks at once make in-house creative and marketing teams more prone to being burnt out.

Being responsible for everything related to a company’s branding, content, and communication, it’s important that they stay sharp and quick-witted. Especially with the fast-paced trends that come and go, your business may get left behind if your team can’t stay on top of things. ?

How to know when it’s time to outsource

Is your team handling multiple projects simultaneously and are they able to meet deadlines? What goals or KPIs do you have for them and how are they working towards achieving the indicated criteria and numbers?

If the questions above made you feel like your team might be overloaded, it may be time to consider finding alternatives that support your team and help them reach their maximum potential.

Several companies have found BPO partners to shoulder the workload of their team and in the process, further improve their efficiency and expertise.

Signs you need to outsource

Conducting an internal review of the direction your business is going is critical before deciding to outsource. Businesses often overlook if outsourced creatives and marketing teams will work in the long run.

Here are the factors you should look at to know if it’s the right time to outsource.

Your business needs to upscale

Growth calls for expansion, and this expansion means more work for your team. This situation is one example of the right time to outsource.

It’s expected that their workload will be heavier, hence it will be better to grow the team through the support of outsourced creatives and marketing professionals. Looking for an additional member might take too much of your time.

Upscaling is a hectic time for businesses. Focusing on growing your business instead of sourcing, recruiting, and training new staff will be a better use of your resources.

Cost-cutting

Most companies choose to outsource in order to save expenses. This is usually done so businesses can stay competitive in the digital marketing and creative space. Strategic spending on digital ads and other ways of producing promotional materials is where the management looks to allocate a majority of the marketing budget.

Outsourcing from other countries helps employers save on salary and overhead expenses because of lower labor costs and because they won’t need to shoulder office space and equipment. Most companies often see savings of 50 to 70% from their usual employment costs.

These cost savings don’t sacrifice the quality of the work as well. Through outsourcing, you’ll have access to thousands of creative and marketing professionals worldwide that are up to Western standards.

Your in-house team is swamped

Yes, they’re still able to meet deadlines and produce well-made, engaging content. However, you may also begin to notice that they’re working overtime more often and that they’re stressed in general. This may be the match that sparks burnout.

When people are burnt out, it may cause lower productivity and morale which can affect their performance at work. Having an outsourced remote team shoulder some of their workload may set the difference for your team. More heads are also better at conceptualizing ideas and in planning how to execute them.

Your team should feel like they’re able to delegate tasks as needed. An outsourced creative and marketing team should make your in-house team’s work lighter while being individual contributors as well.

Ready to outsource?

There has never been a better time to outsource than now. The emergence of remote work has made working with outsourced teams more seamless and easier.

The Remote Group has helped companies all over the globe with their creative and marketing needs. Get in touch with our outsourcing experts today for roles that will boost and grow your business.