?? Signs point to content success

IN THIS ISSUE: How Topic Clusters Can Skyrocket SEO ? Effective Strategies for Launching Financial Products ? AI Certificate Course from Boston University and Financial Narrative ??Mastering Webinars: Virtual Events From Set Up to Follow Up

How Topic Clusters Can Skyrocket SEO

Are you missing the SEO forest for the trees? Getting lost in granular details like keywords while losing sight of an overall content strategy??

If your inner Magic 8-Ball reads, “The answer is certain,” a simple solution called topic clustering, or the “wheel and spoke” method, can help.

If you're ready to find out how a more organized content strategy can help improve SEO rankings, keep reading >>>

Develop your AI competencies alongside a group of your peers in financial marcomms! The AI Certificate Course for Financial Marcomms Leaders, presented by Boston University & Financial Narrative, was created to help understand the challenges and opportunities of leveraging AI to propel you and your team into the future with confidence.?This 6-week online course covers:?

• Understanding today’s AI landscape and the relevant applications and considerations for financial marcomms leaders
• Legal, compliance, security and ethical considerations around using AI in the finance space
• Creating high-impact internal systems and processes to effectively pilot and implement AI rollouts for financial firms
• Working with internal stakeholders to overcome barriers to implementation
• Best practices for AI in financial marcomms

Learn more & enroll >>>

Vested insights

Standing out in a crowded financial market takes more than innovation - it requires strategy. From compliance hurdles to trust-building messaging, successful product launches hinge on aligning audience insights, market trends, and brand goals . With over 4,500 FDIC-insured institutions and 13,000+ fintechs competing in the Americas, a strong go-to-market plan is essential.?

What we're reading

Mastering Webinars – Virtual Events From Set Up to Follow Up: Hot off the press from Wistia. This guide shows how to plan, promote, and optimize webinars to engage audiences, showcase expertise, and drive better results.