Signs for Growth for Publishers | Users Don’t Hate the B2B Content Gate | LinkedIn Labels AI Generated Content

Financial Times’ Print Circulation Remains Steady according to ABC

The Financial Times was the only paid-for newspaper not to see a year-on-year annual decline of its paper, according to the latest ABC data. Its average circulation was 109,868, made up of newsstand copies, subscriptions and bulk copies distributed for free in locations like airports and hotels. The Daily Mail and Mail on Sunday each declined by 10% year-on-year. Meanwhile, the I was the only newspaper to see a single-figure decline, meaning its print circulation is now higher than the Sunday Express for the first time.

Press Gazette - National press ABCs: Circulation of the i above Sunday Express for first time

Users Don’t Hate the B2B Content Gate says NetLine

Demand for gated B2B content increased by 14.3% in 2023, according to NetLine. Since 2019, this demand has grown by 77%, showing users are willing to exchange their data for B2B content that delivers valuable insights. NetLine also found that Consumption Gap, the metric that tracks how long it takes for a user to consume a requested asset, has increased by 2.5-hours from 2022-2023 to 31.2 hours. This figure shows that providing space to leads, continues to be an essential part of content strategy.

Convince & Convert - 6 Crucial Findings From NetLine’s 2024 B2B Content Consumption Report

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LinkedIn joins Adobe, Google, and OpenAI in Labelling AI Generated Content

LinkedIn is labelling AI-generated images in-stream, as part of a partnership with the Coalition for Content Provenance and Authenticity. Other major platforms like Google and Adobe have partnered with C2PA to provide similar AI image detecting features to aid consumer transparency. These AI generated images will now feature a small C2PA tag in the top right corner, which users can tap for more information. The tags will be added automatically based on embedded code data identified by the C2PA process.

Social Media Today - LinkedIn Adds Labels for AI Generated Content

B2B Purchasing Decisions are Driven by Brand Familiarity

90% B2B buyers choose vendors they already had in mind according to Bain and Google. To overcome advantages that familiar brands have with buyers, B2B businesses’ brand messaging and content must outperform competitors. They’ll need to create useful, easy-to-find content that speaks to different personas within decision-making groups. Messaging needs to align with target audience’s pain points and interests, with a typical enterprise B2B decision-making group having five to 11 members.

Fast Company - Today’s B2B buyers have changing expectations and needs. Here’s how to engage them

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Future PLC Second Quarter Signals Growth for Publishers

Future PLC returned to revenue growth in Q2 of 2023, signaling a potential turnaround for publishers. Its CEO told Press Gazette that production of “news content” was up 23% and there had been an investment in buyers’ guides and how-to guides. B2C brands such as Marie Claire, PC Gamer, and Ideal Home drove 67% of group revenue and were down 13%, while B2B brands such as Smart Brief and IT Pro drove 8% of revenue and were up 7%.

Press Gazette - Future plc returns to growth in Q2 in latest sign publishers are turning corner