Significant CRO- Conversion Rate Optimization Strategies to Try!

Significant CRO- Conversion Rate Optimization Strategies to Try!?

·????????Make Text-Based CTAs In Blog Posts:?It is a great strategy to include Call-To-Action (CTA) in your blog posts, but it often fail to attract the target and to compel them for taking the expected course of action. The lack of attention, combined with the fact that website visitors do not always read the entire blog post because they “bite” on content, which means you need to employ a new approach. This is where the text-based CTA comes to your rescue. Write a standalone line of text hyperlinked with a landing page and fashioned as an H3 or an H4 tag to watch whether they can convert more web traffic into leads compared to the regular CTAs given at the bottom of the web-pages.

·????????Comprise Lead Flows In Your Blog:?Another strategy that every digital marketer must consider is to comprise lead flows in their blog. Basically, these are high-converting pop-ups custom-made to draw attention and deliver high value. Digital marketers can choose from a slide-in box, drop-down banner or pop-up box, according to their offer. You can achieve around 192% higher click-through-rate and 30% more submissions compared to a standard CTA given at the bottom of your blog post.

·????????Test your Landing Pages:?Landing pages are an extremely vital part of the modern digital marketer's toolkit. A landing page is the place where a website visitor transforms into a lead, or a current lead engages more profoundly with your brand. These landing pages play a significant role for your website; therefore, you must run A/B tests to reap maximum benefits from them. A high performing landing page could have a remarkable impact on your business; therefore, you must quickly test the website copy, images, form questions, content offer and web-page design.

·????????Develop Workflows For Your Sales Team:?There are numerous automated workflows that you can develop which your colleagues in sales department will thank you for. Do you have an idea that you can send emails on behalf of the sales reps, so that the leads can book a meeting with them in just few clicks? Or that your sales reps can receive the email notification as a lead takes few high intent actions like browsing through the pricing page on your website? All of this and a lot more is possible through marketing automation.

·????????Add Messages To the High-Converting Web-Pages:?For amplifying the conversions, digital marketers must add messaging abilities to the high-performing web-pages like pricing or product pages, so that the leads get converted rather than just leave.

·????????Leverage Retargeting Process For Re-Engaging Website Visitors:?It does not matter what exactly your key conversion metric is. What matters the most is that people on your website do not take the desired actions that you want them to. Through leveraging retargeting, digital marketers can re-engage individuals who have left your website. Retargeting works wonders through tracking visitors towards your website and serving them with online advertisements as they visit other websites online. This is extremely impactful as you retarget customers that visit high-converting web-pages, however, the standard inbound rules will still apply- create a unique content, an appealing image and a convincing offer to retarget the customers to work with you.

There are numerous effective?Conversion Rate Optimization (CRO) strategies out there to try hands on in 2022, but eventually, you must find out what exactly your target customers respond to and what drives the desired results for your company.

Andy Alagappan 832.677.4620, Data-driven inbound marketing?(epromotionz.lpages.co )