Signed up for the gym?

Yeah, me neither, but this Virgin Active ad is kinda cool

Hi friends,

I'm definitely not the gym type. I've been to the gym maybe a handful of times, and trust me, it shows! But I've gotta say, it's rare for a gym or fitness brand ad to grab my attention like this one by Virgin.?

Not the case with the NBA, though, which is why I had to share the Toronto Raptors' 30th anniversary campaign with you.?

Also, check out this wild Giff Gaff ad—it's a reminder of how far behind we are in Italy when it comes to using absurd irony to market brands.?

And last but not least, PayPal's fresh rebranding.?

Have a good read.

ADVERTISING

Ditch the Fads: Virgin Active's hilarious take on fitness cults

In a vibrant and satirical film directed by LIAKH?through Spindle , Virgin Active challenges the chaotic world of fitness trends and dubious health fads. Titled "Leave The Cult," the spot humorously showcases bizarre scams and gimmicks, ultimately promoting a straightforward solution: just join the gym. With a playful nod to cult-like behaviors in the fitness industry, Virgin Active invites viewers to embrace a simpler, more authentic approach to health and wellness.

Watch the ad and read more here on shots

ADVERTISING

Raptors Soar: celebrating 30 years of outsider spirit

In a tribute to their unique identity, the Toronto Raptors and YARD have unveiled "Raptors Outside," a dynamic film celebrating their 30th anniversary. Directed by?Ludo Gontrand?through?HAMLET, the film reflects the team's outsider mindset, paralleling the hustle and innovation of young people in Paris. With a powerful score by?Axel Guenoun, the film captures themes of hope, courage, and confidence, showcasing the Raptors' determination to stand tall among the best.

Watch the ad and read more here on LBBonline - Little Black Book

FEATURED

A bunch of news from my network

-?Rockin’ 1000 in Portugal?[source Ambrogio Ferrario linkedIn]?

-?Netflix's?Monsters?took over all the Milan billboards?[source Andrea Menandro linkedIn]?

-?Unobravo new commercial by DUDE ?[source Lorenzo Foffani linkedIn]

-?Ceres will be on the Grifone's jersey for the Venezia-Genoa match?[source Jacopo Pulcini linkedIn]

NOBODY READS ADVERTISING

People read what interests them, and sometimes it’s NOT an?Ad

Let's jump in something out of the bubble:

Travel Tidbits:?The ’50 best hotels’ in the world for 2024 for CNBC

Pills for geeks:?Turn text (and images!) into calendar events

Foodies bites:?The 50 best New York Times recipes of the last decade, picked by readers

Archistorm:?Diagrams of skyscrapers around the world.

Infomaniac:?The economics of a video games business

In case you missed is the easiest way to keep posted on all the advertising and marketing picks of the week you can't miss.

If you want to receive the news directly in your inbox,

fill in your e-mail and subscribe here.

JOB POSTING

The wrong place to find the right job

-??Ferrari is looking for a Social Media Planning & Strategy Specialist?[through Marco Gobbi Pansana ]

-??Google is searching for an Associate Product Marketing Manager?[through Valentina Dallavalle ]

MARKETING

Mktg picks not to miss

-?YouTube confirms your pause screen is now fair game for ads

-?How to do Meme Marketing

-?AI is changing the media industry: Here’s what the numbers say

-?JPMorgan sees Netflix becoming a major advertising player, stock going to $750

-?Tupperware failed because of how it succeeded

ADVERTISING

Giffgaff's Whimsical Debut: a dreamy new ad campaign

giffgaff | Certified B Corp has launched its first campaign under new creative?agency Pablo London , featuring a whimsical 31-second ad where a protagonist plays trumpet in a vibrant field before humorously blowing through a traffic cone. The campaign promotes Giffgaff's 'Up to Good' ethos, showcasing the joy of being with a network that values customers through flexible products and great value.?

Watch the ad and read more here on Marketing Beat

DESIGN

PayPal's fresh look: simplicity meets style

PayPal has unveiled a sleek new identity crafted by Pentagram , emphasizing simplicity and flexibility. The updated branding features a refined 'PP' monogram and a custom typeface, PayPal Pro, inspired by Futura. With a streamlined color palette that shifts blue to an accent, the design aims to distinguish PayPal from other fintech brands. While some critics argue it lacks personality, the motion design elements add a dynamic touch, enhancing the user experience.

Read more here on Creative Review

My name is Domenico Loperfido.

?? If you're a brand looking to reach more than 2,500 Marketing and Advertising enthusiasts who read "in case you missed it" with a banner or branded content, feel free to contact me at [email protected]

?? You can find me on Instagram as @domenicoloperfido and on LinkedIn as @loperfidodomenico (simple as that).

If you want to receive the news directly in your inbox, fill in your e-mail and subscribe here.