Signal - March 2023
Greetings greetings. Welcome once again to SIGNAL - a monthly ‘news & insights’ digest for those in the D2C marketing game.
Please read the rest of this digest in the voice of Alan Partridge.
I’m sure you’re sick to the back teeth of every Tom, Dick and Newsletter talking about Chat GPT. So let’s forget all that AI drivel for a mo’ and focus on some good old-fashioned HI…human intelligence.
So come, stroll your eyes through this sun-dappled (illuminating) glade of blooming flowers (insights), grass (articles) and trees (stuff about Leaf).
Every month we’ll share things we’ve learnt that can help brand owners, eComm managers and marketing teams to thrive. Jurassic Park.
Blogs
Gilbert Corrales, CEO of?Leaf, recently spoke with Forbes on data, marketing, and eCommerce in the current tumultuous landscape.
As markets around the world slip into recession and layoffs abound, it is inevitable that marketing budgets will come under scrutiny. When it comes to performance marketing, brands find themselves caught in the middle of the perfect storm; balancing cash flow concerns
On A Data Tip
?? Errr….Monkey Tennis? Sounds like something Chat GPT would recommend…and then somebody would write a LinkedIn article about.
“50 Chat GPT prompts I used to train my monkey to play tennis”….. sod off.
Our excellent tip however is - if you’re having conversion tracking issues
Shopify Apps
???Increase LTV In 2023: Life Time Value (LTV) is a key tool in any D2C brand’s arsenal for driving long term business growth
Understanding & growing LTV can completely reshape how you define ROI & CAC and can allow for much more aggressive customer acquisition.?Read our review on the top 5 Shopify apps to help drive LTV here.
DATA
D2C
MARKETING
CRO
SHOPIFY
META
TIKTOK
领英推荐
UPCOMING EVENTS
???18th April - Manchester - Retail Summit -?Contact us
???19th April - London - eCom Games Night -?Contact us
???27th April - London - Private Dinner -?Contact us
???3rd May - London - Inaugural eCom Conference -?Contact us
We are excited to welcome the golden child of eCommerce customer service platforms Gorgias to our official tech partner ecosystem. Thanks to our partnership, through us you can get:
Get a 30-day free trial with Gorgias and then get months 2 and 3 for free!
If you’re interested, get in touch with our Director of Partnerships?Mark Stein?for an introduction to Neil and his team.
Neil Forrest , partnership manager says about the partnership:
"Very excited to announce that we have started working with Leaf. Leaf’s unique set up - part agency, part tech company - results in a highly data-driven and technical approach to performance marketing, balanced with the creativity required to capture audience attention. ?? Mark Laurence Stein and I (and ?? Harry Willis from Relo) are ex-muzos who have stumbled into the world of ecommerce - there are an awful lot of us with a similar story which I always find interesting. Leaf now join the partnership ranks alongside Klaviyo, Relo, Google, Meta and Shopify.”
Who are we? We're Leaf?- an intrepid team of devs, data scientists, creatives and performance marketers. We help ambitious online retailers scale profitably, through proprietary technology and a 360 service.?Learn more about us here.
GIRL GEEK X
Our very own?#chieftechnologyofficer?Helga Alvarez?has just been featured in Girl Geek's 60 Female?#CTO's to watch in #2023 ??
Many of the world’s biggest brands and companies are helmed by?#femaleCTOs, from?ChatGTP?to?Etsy!
TECH ON THE TYNE
Leaf?has just been featured in?UKTN | UK Tech News’ Newcastle?#tech?#startup?#spotlight! ??
You can head over to Startup Profiles and Key Investors to learn about how we utilise?#techtools?and?#bots?to help?#clients?save time and make smarter decisions
FORBES
"Word-of-mouth will always trump traditional forms of marketing, so being mindful about making it part of the customer journey makes it a secret weapon for growth."
Gilbert Corrales, CEO here at?Leaf?recently spoke with?Forbes?on key tips for leveraging positive customer reviews
RELO
Our?#cro?Wesley Hartley?recently spoke with?Relo?on the current state of?#D2C.
Check out this article to hear Wes’ thoughts on all things?#eCom?from which areas D2C brands should be focusing on, to?#success?stories at?Leaf?and what Wes believes are some of the biggest?#trends?in D2C today ??
Leaf helps brands realise their growth potential through a combination of data science, proprietary tech, creative and years of performance expertise working with some of the most exciting D2C brands on the planet - intrigued? Get in touch below ??