Signal - February 2023
Welcome to SIGNAL - a monthly ‘news & insights’ digest for those in the D2C marketing game.
It won’t ever be selly, you’ll only find educational content from our experts and we’ll be aggregating the best and most important articles, news and trend decks from around the web, all in one tidy little bulletin.
On to the realness.
**2023** Inflation, high advertising costs and histroically low consumer confidence.?The IPA Q4 2022 Bellwether Report however gives us much cause for optimism.?The outlook for 2023 is grim-to-moderate. BUT... there’s nothing we can do about the market, so let’s focus on things we can control eh?
Every month we’ll share things we’ve learnt to help brand owners, eComm managers and D2C marketing teams to thrive. Get dug in.
BLOGS
Leaf’s Head of Customer Analytics - Will Chalk - talks us through his experience setting up and calibrating GA4 for eCommerce clients.
“There are going to be a lot of mistakes made in GA4 implementation across the industry. It’s like having a box of Lego, and someone pours the entire box out onto the table and tells you, ‘OK, go and build this model from scratch’.”
ON A DATA TIP
???Be careful when adding a cookie banner to your site that you don’t set it up to only fire cookies (and therefore tags) on the next page the customer visits after they accept the cookies. You’ll create a retargeting black hole, mainly excluding home page visitors. This is all too common.
SHOPIFY APPS
???Increase AOV in 2023:?Average Order Value (AOV) is a key tool in any D2C brand’s arsenal for driving sales growth and increasing return on ad spend. Read our review on the top 9 Shopify apps to help drive AOV here.
Head over to our blog for more articles and podcasts on 2023’s key trends, issues and opportunities for D2C brands.
DATA
???Consumer data management, AI & Martech -?2023 predictions for data driven marketers.
???How ChatGPT3 is going to Change the Game in Advertising and Marketing?-?Training data, content creation, market research, and so much more. How powerful AI will change the game.
D2C
???3 eCommerce Trends To Watch in 2023 -?In 2023, over 265 million U.S. consumers are estimated to be shopping online.
???D2C Out. Wholesale In. Say What??-?Is there a migration happening?
SHOPIFY
???The Shape Of Things To Come -?Shopify’s annual report on the latest trends shaping commerce.
???On The Roadmap -?Key 2023 Shopify updates for Partners & Developers.
???Shopify Ups Its Pricing -?Effective immediately for new merchants. Existing merchants…you have three months to comply.
META
???Meta: Interest Versus Demographic Targeting -?3 Surprising Factors for Consumer Packaged Goods Brands to Create Breakthrough Digital Ad Campaigns.
???In the Shitverse -?Meta fined 414m for EU privacy law violations.
领英推荐
???Google Topics: The Future Of PPC… Maybe Not??-?Topics api protocol rejected by w3c.
???Google Ads Update (May 2023) -?Google Ads will no longer support similar audiences.
???A/B Testing Moving to GA-4 -?Google Optimize to be Sunset Sept 2023.
TIKTOK
???TikTok Ads in 2023 -?TikTok undercuts social media rivals with cheap ads in battle for growth.
CRO
???Best practices from Google’s Chrome DevRel team -?Core Web Vitals optimisation recommendations for 2023.
MARKETING
???2023 total marketing spend set to grow despite looming recession -?IPA Q4 2022 Report.
???Influencer Trends?- “People trust people more than brands” - what influencer trends you should care about 2023.
Leaf?are excited to welcome D2C repeat revenue platform?Relo?to our official tech partner ecosystem!
If you’re a Shopify and Klaviyo client running a subscription based D2C store, and want to improve LTV, AOV, and retention at scale, please go and check them out.
Harry Willis partnership manager says about the partnership..
"We're very happy to be launching our partnership with the Leaf team, considering their extensive expertise across performance marketing, creative and data. We both share a mission of helping businesses thrive which has never been more important than now. We can't wait to see what we can achieve together in 2023.”
Pura Vida!
FORBES
Forbes interviewed our?#ceo?&?#founder?Gilbert Corrales?on his top 5 Steps To Recession-Proof Your?#Data?#Marketing?#Strategy???
TECH ROUND
TechRound recently spoke with?Helga Alvarez?our?#CTO?here at?Leaf. Check out the article?here?to hear what Helga has to say about all things?#performancemarketing?as well as?Leaf's beginning, evolution over time and its?#future???
MOBLOX
Moblox spoke with our Head of People & Culture,?Gabriella?Parker, who gave some great insight on the benefits of?#remotework?and the opportunities it provides companies to tap into the?#global?#talentpool???
BEST STARTUP LONDON
"The pandemic showed us that the world is your oyster and is for you to grab and run with it."Gilbert Corrales?recently spoke with?Best Startup London?on?#entrepreneurship, the?#challenges?he's faced as a?#founder?and the benefits of?#remotework!
Leaf helps brands realise their growth potential through a combination of data science, proprietary tech, creative and years of performance expertise working with some of the most exciting D2C brands on the planet - intrigued?
Get in touch below ??