Signal 2020: Stepping Up and Stepping Forward
Each year, we raise the bar to try to deliver the best Signal ever, and this year didn’t disappoint. Attendance was 4X past years with 7,000 people virtually participating from 77 countries around the world. Every minute of the program was highly inspirational and informative, with a diverse cast of nearly 60 speakers, centered on the theme Stepping Forward.
We’ve all seen more disruption in 2020 than any of us have likely ever experienced. We’ve all had to step up to deal with the constantly changing environment. We know that now it’s time to step forward to continue serving consumers and supporting communities around the world…to lead constructive disruption regardless of the environment in which we operate…and to be both a force for good and a force for growth.
We designed Signal 2020 to help inspire P&G people and our partners to lead and innovate by “seeing around corners” to consider what’s coming in the future… understand what's happening in the world around us…and explore the tremendous acceleration of trends in media, marketing, retail and innovation.
There were so many unforgettable moments with brilliant speakers, including a special Asia edition to enable thousands of our Greater China and AMA colleagues to participate live. Watching all of the Signal presentations reinforced that being a force for good and a force for growth go hand in hand…that social issues are completely linked with environmental, community and economic issues…and that leadership actions speak louder than words. Viewing the powerful work that P&G people and our agency partners produced in the past 100+ days demonstrated what using our voice to be a force for good is all about. And the stories of P&G people stepping up during the past 6 months were a particularly moving source of inspiration and pride.
A huge thanks go to all of the amazing speakers for taking the time to inform and inspire us to continue stepping forward. Thank you to JohnBattelle for curating and hosting a truly outstanding program. Thank you StaceyForeman, PhyllisParker and Stan Joosten for your excellent leadership in producing Signal 2020. And thank you to the entire P&G crew for your superb execution. It was a job well done...and get ready to raise the bar again next year!
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4 年Thanks for the amazing info Marc S. Pritchard
Phenomenal event! Can't wait for next year.
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So Proud to be a part of the Signal Team. Let's get started on 2021 planning :)