Signage Spotlight: March

Welcome to Signage Spotlight,?our new?monthly newsletter designed to support your journey through the digital signage landscape. Each issue brings together information, inspiration, and insights tailored for both marketing professionals and business leaders. Our goal is to provide you with the knowledge and inspiration you need to elevate your digital signage projects.

In the complex world of brand marketing, understanding the fundamental principles that drive brand growth is essential for any advertiser looking to increase market penetration and consumer base.

Central to this understanding are the 95-5 rule, the 60-40 rule, and the concept of mental availability, each playing a pivotal role in crafting strategies that propel brands forward. As we delve into these principles, we also explore how Retail Media Networks in physical spaces serve as a crucial tool in the advertiser's arsenal, especially for short-term conversion efforts.

Click here to read more about why Retail Media needs to be part of your growth Strategy.

The HALO: Eye-Catching DOOH for Ocean Outdoor

At the beginning of 2024 we launched the state-of-the-art LED installation?HALO?for client Ocean Outdoor Sweden at Westfield Mall of Scandinavia .?The installation boasts cubes with a pixel pitch of 2.6, brightness at 900nits, encompassing 345 cabinets and 1,500 LED modules.

Additionally, the innovative LED rings feature the same pixel pitch and brightness, stretching over 280 square meters with 640 cabinets, 3,376 LED modules, and a staggering 21.7 tonnes of equipment meticulously assembled. This feat required 200 meters of cable sock, 250 drill holes, and 225 connected cables, all orchestrated by Visual Art’s installation team.

Click here to read more about the case!?

Digital Signage Trends for 2024

Digital Signage is rapidly growing and expanding across various areas. With the recent advancements in AI, 2024 is predicted to be an important?year for the entire industry as usage continues to evolve and broaden.

There are many opportunities and trends for 2024 that will help our clients take the next step in their Digital Signage journey. The Digital Signage blog, Kitcast, has listed some of these trends in their annual predictions for the industry.

Here are the five trends for 2024 from Kitcast :

1. Mega-screen-powered Solutions

2. The experience takes the central stage

3. TikTokization of Everything

4. AI Seems like a Reality at Last

5. Innovative Advertising

Click here to read the full blog post and discover more about the trends for 2024!

Signage Player: The Future of Digital Signage

Signage Player is an advanced Digital Signage Software that offers a SaaS-solution to revolutionize the way businesses communicate visually. It features a modern architecture that includes a Headless CMS, which makes content management seamless. We are now thrilled to announce the new release of Signage Player - the future of Digital Signage!

The new version of the Signage Player is a further development of previous versions and is bigger, better, faster, and more efficient. The software is cloud-native, ensuring flexibility and scalability. Built for speed, it offers an API-first architecture, which guarantees smooth integration with various systems, and it's hardware agnostic. Signage Player will be a key element to support our partners in taking the next step towards the future of Retail Media.

For more information, click here

Do you want to know more about how we can help you navigate the dynamic landscape of Digital Signage?

Or a free demo of our Digital Signage Software Signage Player?

Talk to our Chief Revenue Officer, Andreas Str?m

#DigitalSignage #LED #DigitalSignageSoftware #DigitalDisplays #HALO #DOOH #RetailMedia