?? Sign up to the Media Viability Accelerator (Bottom Line, August 2024)

?? Sign up for Bottom Line - your guide to MediaDev and journalism fundraising. Every month, we bring you news from the world of media funding, profiles of media donors, and expert insight from GFMD’s MediaDev Fundraising Guide. Sign up to join our growing community here.

Check out the?full version of this issue here.

If you are an independent media outlet struggling to secure funding due to the loss of ad revenue and anti-democratic pressures, then read on here.

GFMD is an implementing partner on the?Media Viability Accelerator?(MVA), a web-based platform that will help news media become more financially sustainable by accessing solutions and market insights to inform effective business strategies.

Launched in May, this initiative provides resources, expert guidance, and a network of peers to help media organizations become more sustainable. It offers insights into business models, audience engagement, and revenue diversification, enabling your outlet to grow in a competitive environment.?

The MVA consists of:

1?? MVA Insights - a data platform to track media outlet’s business performance and learn from others with similar market and organization characteristics.

2?? MVA Solutions (launching next month) - a demand-driven marketplace for products and services aimed at media viability.

3?? Financial Support - multiple funding opportunities of up to $25,000 to help organizations design new strategies for viability and incorporate those into business operations.

How to become an MVA user:

To ensure that the MVA platform is a safe and reliable space, all new users must go through an approval process to become an MVA user.?GFMD members are automatically approved by the GFMD secretariat.

If you are not a GFMD member, several other MVA partners can support your application, including journalism networks, alliances, media development organizations, independent media funders and investors. See the other partners?here.

As always, let me know how you use the Fundraising Guides and if there are any suggestions or ideas you'd like to see explored here in the newsletter.

Anne Marie Hammer, Director of Membership Services

???Check out the?full version of this newsletter here and take a look at funding opportunities in Africa, funder profiles for the MacArthur Foundation?and the Carnegie Corporation, articles to explore this month, tools for monitoring, evaluation, and learning and much more.