Sidemen, an interview with our senior creator and we’re up for a Global Social Media Award!

We say this a lot. But trust us. March was a busy one. We were getting stuck into our work, attending events - including Brave Bison 's first ever Composable Commerce Summit - and getting shortlisted for awards all over the place. Time flies. ?

Keep reading for a taster of what we got up to. And don't forget, you can still register for our upcoming SocialMinds LIVE event. More details below...?

Now we're off to enjoy the long weekend. Until next month!

For the commute ???

On the latest episode of the SocialMinds podcast, Jordan Schwarzenberger , co-founder of Arcade and manager of its biggest export the Sidemen, tells us about the side of Sidemen you don’t hear about...?

Prefer a long read? Check out our new Insights article: Why the Sidemen are putting building brands before brand deals, according to its manager.?

A quick listen ??

Our senior strategist Gareth Harrison made his SocialMinds debut for a strategy-focused special! ?

Gareth and Eve discuss the tweaks LinkedIn is making to its algorithm; a new app reportedly in the works from TikTok , and Elon Musk’s plan to hide some key metrics from view in the X feed.?

Best in the biz ???

Easter is almost here, and we’ve been busy creating seasonal content for our clients! ?

Like this Easter recipe inspiration featuring some indulgent Betty Crocker treats, making your next?‘board night’ a breeze. Take a look.

And the award goes to...????

Big news! We’re shortlisted for a Global Social Media Award for our work with Jameson.?

We're up for Best Social Influencer Campaign for A Call to Craft, the Instagram campaign we created and produced for Jameson’s Crafted Together garment collaboration with Dickies?.?Watch this space...

Learn more about the campaign by checking out our case study.?

Food for thought ???

Have marketers forgotten how to be funny? ? ?

Our senior creator Eve Young doesn’t think so. In fact, she says social marketers, at least, are leading brands to be funnier than ever. Read the full story in MediaCat UK .

And our client services director Gemma Newton shared in SheCanCode how she’s creating a world free of bias, stereotypes and discrimination this International Women’s Day 2024. She’s accompanied by Brave Bison’s own MD of Performance Hannah Kimuyu . Read their thoughts here.

ICYMI ???

The second instalment of our interview series The Linkup is live now! ?

Every quarter we take you inside the mind of SocialChain's incredible talent. Today, it’s our powerhouse senior creator Emma Lyskava ’s turn.

Find out Emma’s go-tos for creative inspiration, the nuances of brands getting political on social, and what it takes to craft a viral moment. Read it here.

Mark your calendar???

Our second SocialMinds LIVE event is just under four weeks away!?

New speakers. New location. New insight. It’s going to be bigger and better than before. Trust us, you don’t want to miss it. ?

There’s still time to register for the event on 24 April at Everyman Broadgate, London. Tickets subject to demand, so get in there early.?

?Marketing Moment of the Month ???

“Was Specsavers ' latest van crash stunt staged or did everything just happen to perfectly align for the brand??

Either way it was a great moment for Specsavers on social media, but not a great day at work for the van driver.”?

Emma Lyskava , Senior creator?