S&I Gazette #32: Where to find the right investors for an early investment round

In today’s edition, I want to address an issue that often trips up founders but doesn’t need to:

Finding the right investors

Many startups waste time pitching to the wrong people, which can be easily avoided with a bit of prep work.

Not all investors are right for your business.

Let me explain why this matters.

First, you need to be clear about three critical aspects of your business:

1. Your industry
2. Your stage
3. How much you want to raise

Why are these factors so important??

Because investors have specific criteria for where they put their money.?

They typically focus on:

1. A given industry where they have expertise or interest
2. A particular stage of business (pre-seed, Series A, etc.)
3. A specific investment range (some prefer small early-stage investments, others larger late-stage funding)

Geography can also play a role, but let’s set that aside for now.

Even if you don’t have that much-talked-about ‘warm introduction’?

You can still greatly increase your chances of success by targeting the right investors.?

When you pitch to people whose investment criteria align with your business

You're saving both yourself and the investor from wasting time.

It makes your pitch more relevant and ensures you're not left wondering?

“Why aren't they interested?”—when in fact, they just weren’t a fit from the start.

How can we help?

We don’t just build pitch decks and documents

We connect you with investors tailored to your specific needs

Our team ensures that every investor aligns with your business stage, industry, and funding requirements.

Ready to find the right investors for your startup??

Let’s get started today.