Shrink & Stretch Sleeve Labels Market Dynamics: Impact of E-commerce and Branding on Packaging Choices

The global shrink & stretch sleeve labels market size is expected to reach USD 21.76 billion by 2030, registering a CAGR of 5.5% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is driven by several key factors, such as a strong demand for aesthetically pleasing packaging, advancements in material technology, and a shift towards sustainability and smart packaging solutions.

The market is witnessing a shift towards sustainable options in terms of materials. Regulatory pressures and consumer preference for environmentally friendly products are prompting manufacturers to explore bio-based and recyclable materials. For instance, there has been a rise in the adoption of Polyethylene Terephthalate Glycol (PET-G), which provides excellent clarity and shrinkage and is more recyclable than PVC. This shift towards sustainable materials opens up new opportunities for innovation and market differentiation.

?

The report “Shrink Sleeve & Stretch Sleeve Labels Market Size, Share & Trends Analysis Report By Material (PVC, PET-G, PE, OPS), By Type (Shrink Sleeves & Strech Sleeves), By Embellishing Type, By End Use, By Region, and Segment Forecasts, 2024 - 2030” is available now to Grand View Research customers and can also be purchased directly

?

In addition, the market a significant opportunity lies in the expanding use of smart labels. Integrating RFID tags, QR codes, and other interactive elements into stretch and shrink sleeves enhances the consumer experience and provides valuable data for brands. This trend is particularly relevant in the context of rising e-commerce and the demand for product authenticity and traceability.

?

Shrink & Stretch Sleeve Labels Market Report Highlights:

• Based on material, PVC dominates the market with a market share of over 45% in 2023, due to its versatility, cost-effectiveness, and excellent shrinkage properties. It is widely used for a variety of applications, from food and beverage to personal care products.
• Based on type, shrink sleeves labels segment dominated the market and accounted for the largest revenue share of over 76% in 2023. These labels are preferred for their full-body coverage and ability to fit complex shapes, providing a large surface area for branding and information.
• Based on embellishing type, hot foil segment dominated the embellishing type of segment and accounted for largest revenue share of over 49% in 2023. The growth is attributed to its ability to create high-quality, eye-catching metallic finishes that enhance the perceived value of products.
• Based on end-use, soft drinks application segment dominated market and accounted for the largest revenue share of over 29.0% in 2023 and is growing due to the need for durable, vibrant labels that can withstand various storage conditions and handling.
• Asia Pacific dominated the market and accounted for the largest revenue share of over 44% in 2023. The market growth is driven by factors, such as industrialization, urbanization, and the rising middle-class population in the countries like China, India, and Japan.

Order your free sample copy of “Shrink & Stretch Sleeve Labels Market Report 2024 - 2030, published by Grand View Research