SHOWOFF – a portfolio company of Fonte Capital Ltd, recognized as "Company of the year 2023"

The platform SHOWOFF, a portfolio company of the Fonte Dynamic Fund OEIC Limited managed by Fonte Capital Ltd, received the prestigious “Company of the Year 2023” nomination from the National Information and Analytical Center, establishing itself as a key player in Kazakhstan's fashion and resale market. Throughout the year, the analytical center identified leading suppliers and reliable enterprises that implement new technologies and contribute to the development of the country’s service and business environment.

SHOWOFF is an innovative platform that allows for quick and easy buying and reselling of branded items, both new and pre-owned, across Kazakhstan. The platform provides access to a wide assortment of global brands, making premium items accessible to everyone.

From June to November 2024, SHOWOFF has demonstrated dynamic growth and impressive performance:

• The platform's product selection increased by 60%.
• The user base grew by 275%.
• The Instagram audience expanded by 60.9%.

SHOWOFF is actively implementing new features and enhancing its services:

• MLM Structure "SHOWOFF partner"?– Each user can share an individual promo code with friends and receive a bonus for each use of the code.
• Trigger push notifications?– SHOWOFF introduced trigger push notifications for abandoned views, abandoned carts, and abandoned favorites. SHOWOFF became the first resale platform to implement this feature, which is expected to boost customer retention by 25%.
• Paid promotion?– The platform has introduced three paid promotion mechanisms: product promotion, seller promotion, and VIP product placement.
• Expansion to new regions?– SHOWOFF is preparing for new market entries, with added features such as an English language app translation via AI, currency conversion in-app based on the chosen region, and the ability to add new offices for product verification.

Future Plans?SHOWOFF is committed to continuous improvement and plans to introduce new features in the coming months:

• Welcome Promo Code?for new users to encourage registration.
• Fashion concierge?– a personal stylist to help create unique looks.
• AI-driven recommendations?– Artificial intelligence will suggest items based on users’ preferences.
• Virtual Try-On?– a VR-powered feature to “try on” items from the comfort of home.

SHOWOFF’s active engagement with media platforms has yielded impressive results:

• Instagram: followers grew by 60.9%, with video views surpassing 3.5 million.
• Telegram: the channel’s audience grew by 500%, evolving from a communication tool into a primary source of fashion news, deals, and exclusive offers.
• YouTube: launched in October, the SHOWOFF podcast channel has already garnered nearly 12,000 views, featuring prominent guests such as Yan Rey and Roman Alexandrov, and covering exciting fashion topics.

The title of "Company of the year 2023" is just one acknowledgment of SHOWOFF’s successful growth. With support from Fonte Capital Ltd, functional expansion, and a strong connection with its audience, the platform confidently moves forward, shaping a new culture of resale and accessible luxury in Kazakhstan.

Reference information:?In January 2024, the investment company Fonte Capital Ltd, acting as the fund manager of Fonte Dynamic Fund OEIC Limited, invested USD 500,000 in the online platform showoff.kz. This project launch marked an important step in developing Kazakhstan’s resale market, providing broader access to premium and luxury products.        

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