Showing Up: A Key to Success in Uncertain Times

Welcome to edition 26 of The CRE Agents' Weekly.

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This is the LinkedIn newsletter for commercial real estate agents, brokers and leaders who want specific and tactical advice to accelerate growth in their business.

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Showing Up: A Key to Success in Uncertain Times

The concept of "showing up" extends far beyond physical presence. It's about actively pursuing opportunities, being mentally engaged, and bringing your best self to every interaction.

When others are in retreat, your commitment to consistently show up will become a key to your continued success.

Why Physical Presence Matters

Physical presence in commercial real estate isn't just about attending meetings or property showings. It's about creating momentum, establishing trust, and building robust relationships.

When transactions volumes are down and you need to work hard for every commission, the value of face-to-face interactions becomes more pronounced. These interactions offer a personal touch that digital communication channels cannot fully replicate.

By prioritizing in-person meetings, commercial real estate agents can deepen connections with clients and peers, leading to more substantial and lasting business relationships.

The Metaphorical Aspect of Showing Up

Showing up metaphorically means being fully engaged and mentally present in your interactions. It's about contributing your knowledge, expertise, and energy to every situation.

In an industry where interest rate rises lead to some agents recoiling, showing up metaphorically becomes a major differentiator.

It positions you as an active, committed, and reliable professional, ready to navigate challenges and seize opportunities – for you and your clients.

Embracing Opportunities in Economic Downturns

Economic downturns naturally breed uncertainty, but they also create unique opportunities. During these periods, your role as a commercial real estate expert becomes even more vital.

Clients and prospects seek guidance, reassurance, and expertise to navigate these challenging times. By being present and engaged, you become a beacon of stability and a trusted advisor.

The Role of Technology in Staying Connected

While the emphasis on physical presence is undeniable, leveraging technology for maintaining connections is equally important.

Text messages, personalized emails, and virtual meetings can complement in-person interactions, especially when geographical constraints are a factor.

Utilizing these tools thoughtfully can help maintain a consistent presence and keep communication channels open.

The Bottom Line: Consistency in Presence and Effort

Ultimately, whether the market is booming or declining, the key to success in commercial real estate lies in consistency. Consistently showing up - both physically and metaphorically - ensures that you're always in the game, ready to leverage opportunities and overcome challenges.

This approach not only helps in navigating economic uncertainties but also solidifies your position as a leader and a reliable professional in the industry.

So, as you consider what’s important for you, your business and your clients in 2024, make sure you commit to consistently show up.

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And finally…

Be proactive rather than reactive.

Take charge of your goals and actions instead of merely reacting to situations.

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About the author

Darren Krakowiak is the Founder of?CRE Success?and the author of?The CRE Agents’ Weekly?on LinkedIn. He works with commercial real estate leaders to accelerate growth in their business. Darren is also the host of?Commercial Real Estate Leadership; you can follow?CRE Success on YouTube.