Showing online as your authentic self is an easy strategy that helps you grow your business

But what does being authentic online mean anyway??

Being authentic is as easy as being you. Well, easier said than done you might object. I want to keep my private life to myself. I am an introvert it is hard for me to share. Is it even interesting what I?drink or eat, wear, if I?meditate, and where I find inspiration?

All good questions.

Sharing who you are?online doesn't really imply that you share every bit of your day with people some of whom are total strangers to you!

"So what do I share?" -?you ask me.

Find the traits in you that sip into your business and make you good and unique in what you do.

Let's say you are a Life Coach and you are great at holding space for your clients, you come to every meeting collected and cool as a cucumber because you include meditation in your morning routine.

Well, that is a win-win piece of content. I know you will be there for me if I work with you and that might be just what I needed to know to buy your service. A win for you and me.

Next time I feel that I need more calm in my day, I might try adding meditation to my morning routine, because I see this cool Life Coach doing it and it inspires me to change. A win for me and for you.

In both cases steps have been taken that create meaningful engagement between you and your audience.

And if you want to share a picture of that amazing cappuccino you had this morning, do so. But add some spice to it by wishing your audience an energetic day!?

Cheers,

?? Ugne