Showcasing Local Beverages with the Help of Smart Software
When it comes to "craft" beverages, there's definitely a focus towards local, sustainable, and unique offerings. From small-batch breweries to family-owned wineries, these regional gems often struggle to compete with the marketing might of national brands. As a result, many guests miss out on the opportunity to discover and support the incredible talents in their own backyard.
I experienced this firsthand during a recent visit to a restaurant in my hometown of San Diego. Despite boasting an impressive selection of local craft beers and wines, the menu did little to highlight these offerings or educate guests on their unique characteristics. Yes, they did say Ramona Valley or San Pasqual next to the names, but they were mixed amongst the other national brands. As someone who loves to support local businesses, I found myself wishing for a way to easily identify and learn about these homegrown discoveries.
This is where Preferabli comes in. By leveraging the power of smart algorithms and expert curation, Preferabli curates custom recommendations based on each guest's individual taste preferences, highlighting regional favorites that might otherwise go unnoticed. I would have known about the Granite Lion Cellars Barbera because it would have fit in with the full bodied, fruiter black fruit driven nature of what I asked for.
But Preferabli isn't just a benefit for guests. It's also a powerful tool for restaurants looking to support and promote their local beverage partners. By featuring these offerings prominently through our software and providing guests with the information they need to make informed choices, restaurants can help drive sales and exposure for these small-scale producers. Plus, the data and insights generated by Preferabli can help restaurants optimize their beverage programs and identify new opportunities for local partnerships.
Consumers are increasingly seeking out authentic, sustainable, and locally-sourced options. Restaurants have a unique opportunity to showcase the best of their region's beverage scene. With tools like Preferabli, they can do so in a way that is both personalized and profitable, creating a win-win for everyone involved.
What are some of your favorite local beverage offerings, and how do you think restaurants could better showcase them?
#SupportLocal #CraftBeverages #AIHospitality