Showcase Your Brand

Why Marketing is the Cornerstone of the Inner Circle

Hey Inner Circle,

For years, the Inner Circle’s founders were part of every networking group in the Chicagoland area. From happy hours, to fancy lunches, to women’s groups and industry gatherings, Kim and Joy focused on meeting as many people as they could. It became clear that the missing piece in many of the networking communities was exposure for small business owners, from freelancers on up.

Promotion From Within

As business owners you know: marketing is expensive to start and never really ends. Marketing opportunities come in many forms and we are focused on maximizing all of them?for our members – from social media, to thought leadership, speaking opportunities, authorship and more.?

• Check out what that looks like across our social media feeds:?Facebook,?LinkedIn?and?Instagram.
• Our monthly newsletter features our?Platinum and Diamond level members?to spotlight them and facilitate meaningful connections.
• Each month we offer?sponsorship opportunities?to continue the exposure at the next level. Does it work? Check out this?case study?to find out. Sponsors meet a wider breadth of people as they speak about their company at all our?events?within a given month, or at our bi-annual Summit.?
• We also provide meaningful speaking opportunities – like at our leadership lunches and Summits – where we highlight the leadership skills we think are most important in growing your organization. This platform gives you valuable exposure, and positions you as an expert and thought leader.?

Promotion Beyond?

Outside of the Inner Circle, our member companies are now poised to go out to other communities and speak, sponsor, or lead because they've built up their brand.?

We encourage multiple revenue streams in business and thought leadership can be one of those monetizable channels. At The Inner Circle, we educate on various options and provide proven partners who can help you develop a strategy and reach your goals – from online courses, to books, to meaningful PR, and more. Our members are a great resource, representing many different areas of expertise and a wealth of creative opportunities. Isn't that an amazing ecosystem? One in which you’re encouraged to promote yourself and to ASK for what you need!?

That’s the most valuable marketing we provide: the ability to gain confidence in your own voice and brand. Over and over, we ask you to fine-tune your offerings, suggest Power Partnerships, and create connections at our events and beyond. These small gestures all lead to the right place, the ultimate goal:?Opportunity.?

Best Practices Of Customer Service?

The last (and most important part!) of your marketing is how your brand and reputation hold up when there are wrinkles with a client or Power Partner. Problem-solving and professionalism go a long way. How you invoice, how you work with others – it is all a part of your brand, and determines how others will speak about your organization for years to come. Our members are dedicated to helping one another through these types of challenges, with the company’s and the client’s best interest in mind.

“Marketing” is so much broader than you might think! These practices are not only tactics but proven methods that showcase your brand and build the clientele you always dreamed of. Which of these opportunities are you going to pursue next?

Read More Here:?https://conta.cc/3nJIe8W