SHOW your work!!!
Show Your Work! by Austin Kleon is a guide for creative people on how to get their work noticed and get discovered. Kleon argues that in the digital age, it's more important than ever for creative people to share their work online, and to do so regularly.
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1. Share Something Small Every Day:
?? - Analysis: Consistency in sharing builds an audience and trust.
?? - Practical Tips:
???? 1. Post a daily sketch or snippet of your work.
???? 2. Use social media platforms to share regularly.
???? 3. Document your progress on projects.
???? 4. Share interesting articles or resources related to your field.
???? 5. Highlight small wins and milestones.
?? - Example: A graphic designer shares daily design tips on Instagram.
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2. Think Process, Not Product:
?? - Analysis: Showcasing your journey is often more relatable and engaging than just displaying finished work.
?? - Practical Tips:
???? 1. Document your creative process with photos, sketches, and notes.
???? 2. Share your struggles and how you overcome them.
???? 3. Explain your decision-making during a project.
???? 4. Create time-lapse videos of your work.
???? 5. Share the evolution of your ideas.
?? - Example: A chef shares recipe experiments and kitchen mishaps on a blog.
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3. Become a Documentarian of What You Do:
?? - Analysis: Documenting your work allows others to learn from your experiences.
?? - Practical Tips:
???? 1. Keep a journal of your creative process.
???? 2. Capture behind-the-scenes photos and videos.
???? 3. Share interesting anecdotes related to your work.
???? 4. Use platforms like blogs, vlogs, or social media for documentation.
???? 5. Create a dedicated "making-of" section on your website.
?? - Example: A photographer shares a video blog of their photography assignments.
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4. Share Your Trade Secrets:
?? - Analysis: Sharing knowledge helps establish authority and build a community.
?? - Practical Tips:
???? 1. Write tutorials and how-to guides.
???? 2. Share insights from workshops and seminars you attend.
???? 3. Teach a class or workshop.
???? 4. Share tips for using your tools or software.
???? 5. Offer free resources, like templates or presets.
?? - Example: A web developer shares coding tutorials on YouTube.
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5. Use Your Network:
?? - Analysis: Collaborate and connect with others in your field.
?? - Practical Tips:
???? 1. Attend industry events and conferences.
???? 2. Collaborate on projects with fellow creatives.
?? ??3. Share and promote the work of others.
???? 4. Seek mentorship from established professionals.
???? 5. Join online forums and groups related to your field.
?? - Example: An artist collaborates with other artists on a joint exhibition.
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6. Teach What You Know:
?? - Analysis: Teaching forces you to deepen your understanding of your craft.
?? - Practical Tips:
???? 1. Offer workshops or online courses.
???? 2. Write informative blog posts or articles.
???? 3. Create video tutorials.
???? 4. Mentor aspiring individuals.
???? 5. Share case studies of successful projects.
?? - Example: A software developer creates coding tutorials on their blog.
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7. Don't Turn into Human Spam:
?? - Analysis: Balance self-promotion with valuable content to avoid alienating your audience.
?? - Practical Tips:
???? 1. Follow the 80/20 rule: 80% valuable content, 20% self-promotion.
???? 2. Engage with your audience by responding to comments and questions.
???? 3. Share other creators' work and give credit.
???? 4. Be genuine and authentic in your interactions.
???? 5. Avoid excessive posting or overposting.
?? - Example: A fashion designer shares daily outfit inspirations but also posts about sustainable fashion practices.
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8. Learn to Take a Punch:
?? - Analysis: Not everyone will love your work; learn to handle criticism gracefully.
?? - Practical Tips:
???? 1. Focus on constructive feedback and ignore trolls.
???? 2. Use criticism as a learning opportunity.
???? 3. Develop a thick skin but remain open to valid critiques.
???? 4. Seek advice from mentors on handling negativity.
???? 5. Remember that not all feedback is equally valuable.
?? - Example: A writer receives a negative review of their book and uses it to improve their writing.
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9. Sell Out:
?? - Analysis: Making a living from your passion doesn't make you a sellout.
?? - Practical Tips:
???? 1. Find ways to monetize your creative work.
???? 2. Offer products or services related to your craft.
???? 3. Collaborate with brands that align with your values.
???? 4. Set clear pricing and business strategies.
???? 5. Be transparent about your business endeavors.
?? - Example: An illustrator sells prints and merchandise featuring their artwork online.
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10. Stick Around:
??? - Analysis: Building a sustainable creative career takes time and persistence.
??? - Practical Tips:
????? 1. Stay committed to your craft even during challenging times.
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????? 2. Set long-term goals and break them down into smaller milestones.
????? 3. Continuously learn and adapt to industry changes.
????? 4. Nurture your audience and maintain a consistent online presence.
????? 5. Don't be discouraged by initial slow progress.
??? - Example: A musician continues to make music and perform even after a slow start in their career.
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11. Be Boring (It's the Only Way to Get Work Done):
??? - Analysis: Routine and discipline are essential for creative productivity.
??? - Practical Tips:
????? 1. Create a daily or weekly schedule for your creative work.
????? 2. Eliminate distractions during work hours.
????? 3. Prioritize tasks and set clear goals.
????? 4. Take regular breaks to recharge.
????? 5. Experiment with different productivity techniques to find what works for you.
??? - Example: A writer sets aside dedicated writing hours each morning, sticking to a routine.
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12. Creativity Is Subtraction:
??? - Analysis: Constraints can fuel creativity by forcing you to think more innovatively.
??? - Practical Tips:
????? 1. Set limitations or constraints for your projects.
????? 2. Experiment with minimalism in your work.
????? 3. Embrace simplicity in design or storytelling.
????? 4. Use scarcity as a creative catalyst.
????? 5. Look for ways to simplify complex ideas.
??? - Example: A graphic designer creates a series of posters using only two colors and simple shapes.
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13. Learn to Take a Compliment:
??? - Analysis: Accept praise graciously and use it as motivation.
??? - Practical Tips:
????? 1. Respond to compliments with a simple "thank you."
????? 2. Share positive feedback from others on your website or social media.
????? 3. Use compliments as encouragement during tough times.
????? 4. Stay humble and continue improving your craft.
????? 5. Remember that compliments can boost your confidence.
??? - Example: A painter thanks followers for their kind comments on a recent art piece.
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14. The Internet Is Like Oxygen:
??? - Analysis: The internet is an essential tool for creative sharing and networking.
??? - Practical Tips:
????? 1. Utilize social media, blogs, and websites to showcase your work.
????? 2. Engage with online communities and forums in your niche.
????? 3. Stay updated on industry trends through online resources.
????? 4. Collaborate with others across the globe.
????? 5. Maintain an active online presence to reach a wider audience.
??? - Example: An indie game developer markets their game primarily through online platforms.
15. Be Nice (The World Is a Small Town):
??? - Analysis: Building positive relationships and a good reputation can benefit your career.
??? - Practical Tips:
????? 1. Treat everyone with respect and kindness.
????? 2. Network genuinely, not just for personal gain.
????? 3. Offer help and support to others in your field.
????? 4. Address conflicts professionally and diplomatically.
????? 5. Be known for your integrity and reliability.
??? - Example: A graphic designer is well-regarded in the industry for being easy to work with and always delivering on time.
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16. Creativity Is a Remix:
??? - Analysis: Originality often emerges from combining existing ideas in novel ways.
??? - Practical Tips:
????? 1. Study and draw inspiration from a wide range of sources.
????? 2. Experiment with hybrid concepts that merge different styles or genres.
????? 3. Attribute and credit your sources of inspiration.
????? 4. Encourage collaboration and the exchange of ideas.
????? 5. Reinterpret and adapt existing ideas to create something new.
??? - Example: A musician blends classical music with electronic beats to create a unique sound.
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17. Be Open:
??? - Analysis: Embrace opportunities that arise from sharing your work and being accessible.
??? - Practical Tips:
????? 1. Respond to emails, messages, and comments from your audience.
????? 2. Be open to collaboration invitations and creative partnerships.
????? 3. Attend networking events and conferences to meet others in your field.
????? 4. Share your knowledge and expertise willingly.
????? 5. Cultivate a welcoming and approachable online presence.
??? - Example: An author engages with readers through social media and attends book clubs to discuss their novels.
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18. Tell Good Stories:
??? - Analysis: Stories capture attention and make your work more relatable.
??? - Practical Tips:
????? 1. Develop your storytelling skills through practice.
????? 2. Share anecdotes from your creative journey.
????? 3. Craft narratives around your projects.
????? 4. Use storytelling techniques in your content and presentations.
????? 5. Appeal to emotions and connect with your audience through stories.
??? - Example: A filmmaker shares the behind-the-scenes story of creating their latest documentary, including challenges and triumphs.
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19. Geography Is No Longer Our Master:
??? - Analysis: The internet has eliminated geographical barriers for creative sharing.
??? - Practical Tips:
????? 1. Collaborate with individuals from different regions and cultures.
????? 2. Consider international audiences when sharing your work.
????? 3. Utilize translation services to reach non-English-speaking audiences.
????? 4. Participate in global online communities and forums.
????? 5. Be aware of cultural sensitivities when sharing content worldwide.
??? - Example: A fashion designer markets their clothing line to a global audience through an online store and social media.
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