Show Rather than Tell
When it comes to curly, coily girls, the most powerful way to get your brand's message across is to show rather than tell them why your products will work for them. More than any other community of women, we want to see exactly how we should use the product. And we want to watch women who look like us - not supermodels or celebs. Real women. Check out our YouTube Channel and The Twist, our YouTube channel.
President and Sr. Communications Specialist at Capital Gaines Communications, LLC
10 年I agree. I enjoy seeing videos of people using products with hair like mine or seeing them create natural concoctions out of flaxseed and such. I've tried a lot of them and they work. Great article!
Seeking to Leverage Business Ops & Project Support Experience into Software Implementation Consultant, Business Analyst, or Adjacent Roles
10 年Cool first time I heard about The Twist. Great idea!
Seasoned Program Coordinator, Executive Support, DEI & Maternal Wellness Advocate, Full Spectrum Doula
10 年This is so true! I always felt disconnected to the demonstrative videos which were produced by other Mecca Beauty Beauty brands, featuring styles emulated on runway models and celebs. When the style was completed I was left blinking at the screen, denying that I too can try it out. The Twist Network is a bright extension of Naturally Curly, everyday women and men makes the journey of styling/caring textured hair more practical! Love this!