SHOW PREP SERVICE VS. REAL LIFE SHOW PREP
Imagine this scenario. You and I are hanging out at your favorite coffee shop with our favorite hot drinks. Because we’re both into running I share a story with you about some random guy in Europe who runs a marathon. It’s a nice story but you and I don’t connect on a deeper level. ??
Let’s dive into this week’s Beyond The 615 Column, article # 139?.
Now consider this. You and I are hanging out at your favorite coffee shop with our favorite hot drinks. Because we’re both into running I share a story with you about me running a marathon. You and I connect at a deeper level and our relationship grows.??
HERE’S THE TAKEAWAY
Please don’t think I’m against show prep services. I’m really not. They offer relevant topics available for you to talk about. However, real life show prep has its advantages. Crumbs of connection are dropped to the listener, relationships are deepened, and trust is built. Casual listeners turn into fans more quickly.??
If you struggle to find real-life show prep ideas, here are six ideas for you to implement every day.?? Side note: the best radio shows feel like conversations at a coffee shop.
#radioshow #radiopersonality #radiohost #radio #radiodj #onair #radiocoaching
Todd Stach launched Beyond 615, a coaching and consulting business in 2021, where he strives to help others build confidence and discover their full potential. At the time of this article, he serves 26 shows at 12 radio stations. Todd has also written 130+ free articles to encourage on-air personalities and program directors. He and his family live in the (615) area code, aka the heart of the CCM industry.