To Show The Pop-Up Or Not To Show?!
Mateusz Wis
Co-Founder @Emailtize | Obsessed with Email Marketing Systems That Drive B2B & B2C Growth | ????-born, ????-Raised, Scaling in ????
This is the question...
Or a dilemma (for some).
Today, I took three screenshots showing you (hopefully enough) proof that having a sign-up form aka the pop-up is a SMART idea.?
I'll share a few examples where it makes less sense in a bit.
Example #1
Example #2
Example #3
What are the takeaways?
The Open Rates tell us that new subscribers are really looking forward to that welcome email.?
Who doesn't want that discount code?
But also that instills a habit of opening your emails.?
Now we have to make them worth readers' time.
Next we have the Placed Order Rate.?
A 10.5% to 18.7%...?
If my math is correct that's like one purchase every few emails.?
Not bad, huh?
But when does it make LESS sense to show a pop-up?
Indeed, there are some cases...
For example, you're testing a new landing page (CRO) and want your readers to consume most of the content on it.?
Great - setup a pop-up to show up ONLY after a 90% scroll is completed.?
In that particular case you can build an email sequence breaking down the landing page content into a few emails.
If they haven't converted directly from the page, give yourself another chance.
Remember that the pop-ups are shown ONLY to those who aren't on your list.
With that said, keep growing your list!
Matt