Show off your voice!

Back in 2006, the air was thick with uncertainty. My freight agency, the dream I had invested everything in, wavered on the edge of failure. Every ounce of my hope clung to its success. There were no tweets or Facebook ads to rely on—just the yellow pages, a trusty desk phone, and a mountain of paper and pens.

My three girls, aged 12, 8, and 6, laughed and played in the yard, blissfully unaware of the cold showers looming ahead and the $600 landline bill Mama had amassed in her relentless pursuit of the American Dream.

Ultimately, it was about showing up, day after day, no matter how tough the fight.

In a world where your next sale could be just a pitch away, effectively communicating your brand's unique voice is crucial. With countless sales calls bombarding potential clients daily, standing out has never been more important. Let's break down how you can nail your sales pitch "voice," setting yourself apart and securing that all-important client conversation.

How to differentiate yourself in your pitch: Remember, during a sales call, you're probably not the first person they've talked to that day. What makes you different? Break the monotony of their day by being the brand that stands out. It's all about you and how you bring a unique element to the table. Each sales call is an opportunity to showcase a new aspect of your USP, based on insights gathered from previous interactions.

How to use previous interactions as stepping stones: Take every past conversation as a learning opportunity. What nuggets of knowledge did you gain? How can you use these insights as stepping stones for your next inspiring moment? Over the years, this process of building on each interaction has proven to be a successful strategy for many sales professionals.

How to build your pitch around your specialization and skills: Start by clearly describing your specialization. Then, list your current skill set and explain how these can solve your client's problems. This approach not only showcases your expertise but also demonstrates a genuine interest in addressing the client's specific needs.

How to focus on the client's needs: Instead of diving straight into what you offer, start the conversation by asking about the client's needs. What do they like about their current solutions? By focusing on them and their needs, you create a more engaging and productive conversation that isn't just about making a sale but about finding genuine solutions.

How to craft and practice your pitch's unique voice: Your VOICE should be concise, ideally under 60 seconds, and clearly express who you are, your business, and your values. Write it out, box it into one sentence if possible, and practice it daily. Confidence in your voice comes from relentless practice, ensuring that when the time comes, you deliver it flawlessly.

In conclusion, standing out in a sea of sales pitches requires a mix of personal relentless learning, continuous practicing, and a client-focused approach. By following these steps, you're not just selling a product or service; you're offering a solution that speaks directly to your client's needs. Remember, success in sales is all about building relationships, and it starts with an authentic voice that resonates.

Struggling to stay focused while building your business? I’ve got you covered. CLICK HERE to download the very roadmap that keeps me on track. Plus, you'll receive a special invite to join my exclusive group of freight brokers.