Show Me The Money!
Kumar Ujjwal
I help brands 5x revenue on amazon within 90 days, 7th-time founder, Powerlaw.in and Retailmate.co, creating certainty, everything is training, practice powerlaw.
Show Me The Money! - How Operational Consultants Can Build Trust Through Transparent Performance Metrics
As operational consultants, we often find ourselves in a unique position: entrusted with the delicate task of improving a brand's performance. But before we can get to work, there's one critical question that looms over every conversation: "What results can I expect, and how will I know if it's working?"
It's a fair question. Brand owners are rightfully concerned about their bottom line, their "daal chawal," and rightly so. They've hired us to bring certainty to their operations, and that certainty demands clear, quantifiable expectations.
Pre-Emptively Addressing The Question
The key is to answer this question proactively. We need to build trust by outlining our projected performance week-by-week, providing tangible metrics that demonstrate the progress we're making. Sharing 3-month performance projections ensures transparency and allows our clients to evaluate our work against clear benchmarks.
Bridging the Gap: Process vs. Results
We may face frustration when explaining complex processes that are crucial to achieving our goals. Clients may not always fully grasp the intricate details, and that's okay. Our focus should be on delivering results, not dissecting the methodology.
领英推荐
Let the numbers speak for themselves, while we handle the execution.
Maintaining Guardrails for Success
However, while we prioritize results, we also need to maintain the essential guardrails of the business. This means adhering to ethical practices, ensuring data security, and upholding operational hygiene. Transparency in our processes fosters confidence and strengthens our client relationships.
The Magical Formula: Transparency + Performance = Sales
The more transparent we are in our operations and communication, the stronger the trust we build. This trust, combined with demonstrable performance, unlocks the magical formula for sales growth.
By providing clear performance expectations and embracing transparency, we empower our clients to confidently invest in our expertise, ultimately leading to shared success.