Shouldn't the goal be profit?
Rachel Klaver
Time to get your sales and marketing working better together. Coach, strategist, trainer, facilitator, advisor. | Storyteller | Keynote Speaker I Author: Be a Spider, Build a Web | Podcast: Confident Content
NEEDS INTRO
Because we work with people at all stages of business, we come across a multitude of feelings about profit
Which one of these common types applies to you?
Proft is an indicator of business health. And we can not make the impact we desire unless our business has enough profit in it to pay us (appropriately), and grow.
Otherwise - it’s just a very time-consuming (and expensive) hobby
If you know you need more profit in your business here are some actions you can take to help see that happen
领英推荐
Take a look at that list this week and think about where you’re sitting when it comes to profit. And then see if there’s anything you can shift in the actions.?
Sometimes you need a complete revamp, other times it’s just a tweak!
You can book in an hour with me to help walk through this or anything else in your marketing. (The hourly rate includes pre-session thinking, our session being recorded, any handwritten notes and often some supporting material)?
Next week - we’re talking about methods to increase customer spend.
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Get Rachel's book Be A Spider, Build A Web: Sticky Content Marketing for Small Businesses at?beaspiderbuildaweb.com. (print and e-copy)
For over ten years Rachel Klaver has worked with small business owners on their marketing, with a specific interest in content marketing strategy. She loves playing with language and shares her own marketing catchphrases such as "Be a kind spider" and "You have never killed a man with your face" As a small business owner, often low on time, and with a distinct aversion to admin, Rachel loves helping other small businesses catch the marketing bug. Her insights and personality shine through her weekly podcast MAP IT Marketing, her weekly column in NZ's national newspaper Stuff, and her content on any platform they let her have an account!
Co-Founder of Vince and BA at Northpower
2 年Many small business owners go Into business not as accountants or business savvy founders, they saw a problem, were passionate about it and were naive about how much capital they would need, how much time, sweat and tears it actually takes and what level of sales you need to make it. They get worn out, lost and we lose countless innovations from caring passionate people. Marketing is something you can never afford but know you need and it's so so easy to throw precious working capital down a black hole that you get no return on, which you were counting on to pay next month's bills.
Welcome Sequence Scientist for service businesses | Data-driven Email Marketing Strategist | 10+ Years of marketing experience | Email Marketing Automation | BSc Hons.
2 年Absolutely, if you don't have the fundamentals sorted then social media, email or any other marketing channel won't bail you out. Deal with the root cause then use marketing to grow.
Wow everyone with your Indian cooking skills | I've gone from “can’t cook rice” to caterer to curry paste creator & food writer | Chief Eating Office at Dolly Mumma & Storyteller by night, Internal Comms Manager by day
2 年I think we've learned the "reinvesting my profits" lie from startups that fundraise. It's taken me a LONG time to come to terms with the fact that 1. a small business is structured very diff from a startup and 2. Both are valid ways of doing a business. For some reason we only "celebrate" businesses that are unicorns and raising crazy amounts of capital when really, we need to celebrate business owners that are making crazy amounts of profit (while still doing business ethically, on their own terms etc).
Writer & content marketer for consultants & solopreneurs | Attract your ideal clients & kick cold calling to the kerb
2 年I totally get how this happens to folks, but I like having money, and pathetic as it might sound, it was an article of pride to me to make more than my healthy corporate salary by working for myself. Took me two years but I got there. But it's easy for me to make profit. I have negligible overheads, so after I tango with the tax man, it's all jam. It's a lot harder if you employ folks, rent an office, invest in stock etc. But then again, bigger risk, bigger reward. Right now, given my business model, my earning potential is capped by the number of projects I wish to take on. So ya know, pros and cons.