Should Your Brand Skip The Fake Social Media Interactions?

Sometimes marketing has an element of mystery to it, no matter how carefully you’ve planned and prepared. Will a campaign be as successful as it was predicted to be? Will people react positively to an ad that pushes the boundaries?

You may cross your fingers that someone asks a question or expresses interest publicly in whatever you’re rolling out.?

But ensuring this happens by creating a fake profile to spark this? Not a great idea.

More than ever, audiences are becoming increasingly adept at assessing authenticity online. And they won’t be afraid to draw (often negative) attention to those who try to pull the wool over their eyes.

Is it worth the risk of tainting the entire push? Probably not. There are smarter, stronger paths to pound.?

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