Should You Write With AI or Not?

Kieran Drew vs. Ole Lehmann

The fast evolution of generative AI has sparked several debates in recent times on the effect of these tools on the “face of work”.

At some point, the conversation focused on whether these tools will replace certain professions. Then, the conversation progressed to the impacts of these tools on moral values and ethics.

However, recently, the conversation has focused on how much creatives (especially writers) should use these tools.

While one school of thought posits that AI should only be used in the creative process for research, the other believes that with good prompting, AI can churn out great content.

Kieran represents the first school of thought, while Ole is one of the faces for the second. A quick scan through their Twitter pages shows you their stance on this subject — see below for proof.

Kieran is an ex-dentist turned creator and has built a $500k/year internet business writing online.

Ole on the other hand is a former crypto trader who after going bankrupt leveraged ChatGPT to build a brand online and began to teach others to do the same. He has also built a $500k/year online business leveraging AI. He is referred to as the “AI Solopreneur.”

Why did I put these facts and figures forward?

It is to show you that both creators have results?—?what you can call proof of concept?—?to back up their various positions on the subject.

Consequently, the debate is not about results, but one premised on personal values, beliefs and perspectives.

What's my take on the subject?

The three most important things when building a brand are your taste/standard, conviction/beliefs and your user (audience) experience.

Your taste/standard is the bar you set for yourself for everything you publish in your name. Ideally, every brand ought to have standards they live by.

Your convictions and beliefs are the things that you share in your content.

As you do nos 1 and 2, the goal has to be to give value to the audience who takes their time to consume your content. How valuable they perceive your idea, and the feeling you leave them with is an essential component of your brand building.

Below is an example of what I mean.

In the end, what matters is having a really good taste, solid conviction and ensuring you make your audience feel good after consuming your content.

Wrapping Up

AI is a tool, and the tool is as good as your taste- Harry Dry

The real question is not whether to use AI or not, it is whether you have a high standard/taste, whether the content you put out meets the standard?—?AI?or?not, clearly conveys your beliefs and leaves the audience with a remarkable feeling/experience.

Disclaimer: The use of the two creators is because of their takes on the subject being discussed.

There is no conflict between the two (at least, none I know of). Both creators follow each other on Twitter and respect themselves. Ole acknowledges that Kieran mentored him at some point.

I hope this helps you. If it did, like this newsletter, leave me a comment (it will encourage me a lot), click the follow button and subscribe to get email notifications when next I write. Talk next week at 2 pm