Should you work at a start-up?

So the question that I have received is “Sir, should I work at a start-up?

I am trying to grow in the Internet Marketing world,

I am trying to grow in the digital marketing space, and I am trying to make a career in the digital marketing space, so do you think that I should work in a start-up?”

See there’s a risk and there’s a reward.?

So the risk is that it’s a start-up.

It’s not a corporate-based brand. So there’s a bit of uncertainty to it because when it comes to a start-up, you need to understand that it’s a possibility that the particular start-up might shut a few years down the line. After all, there is a risk factor involved.

They are not already established.

Their processes are not already established.

Their revenue model is not already established. Their profit model is not already established.

So there’s a probability that they can go down.

But, at the same time, the upside to it is:

1. If you’re working at a start-up, you’ll get to learn a lot. If you’re going to make your career over there, so just from the learning point of view, you’re going to learn a lot because the best thing that will happen in a start-up is that you will wear multiple hats at the same time.

In the morning you might be doing the job of a support person and in the evening you might be taking the sales call. In the afternoon, you might end up facing a customer meeting, or any kind of job.

That is the kind of learning experience, that is the kind of exposure you’re exposed to in a start-up.?

1. You are a part of the meetings that are affecting the company at that particular moment.?

So if you’re working in a corporate environment, there’s just one single thing that you’ll keep on doing, and you’ll have no say about in which direction the company is going, the kind of product in which the company is growing.?

It’s a very fixed term in which you know what you can expect from the company and the company knows what they can expect from you.?

But, in a start-up, automatically, the learning process for both parties is equivalent. Each party has more to give to the other party.?

1. What if that start-up turns out to be the next unicorn? What if that start-up turns out to be the next big thing?

Whatever was your role in that start-up, you’ll get acknowledged.?

Think about companies like Google. The people who were the corporate heads, who were the branding heads, or the people who were with Google in the initial phases such as product head, advertising head, or XYZ head; all those have a great value in the market.

Why?

Because the product has established its value. The product is at the next level.

So,? when your name is attached to the product, and you know that this product has the potential that this product can go up to that massive level in the future, automatically, the value of your name also goes up in no time.

So, that’s a trade-off that you’re trying to play a gamble on.?

Yes, after 10 years down the line, it can go down the hill, and at the same time, it might turn out to be the next big thing.

It’s kind of a stock that you’re investing in, which is like a pink chip but has a better probability that it can give you like, 100 times returns, 10,000 times returns, or even some massive kind of returns.

So, as I gave you an example of people who are heads at Google, they are invited for consulting and for 1 hour consulting, they are paid a lot.

Their books sell like crazy. They are invited to the events.?

So, you need to understand that if you see the potential in a product and your name is getting involved with that product means that when that product goes to the next level, automatically your value will go to the next level in the longer run, 10 years down the line.

You can get invited for consultation, your books are gonna sell, your experience is gonna sell, you’ll be getting invited to so many other things.

So, yes that’s a trade-off you would have to gamble with because it can go down the hill. That’s number 1.

Number 2 is that you’re definitely gonna learn.

And, number 3 is that if you’re joining a start-up in the very early days when the product building is just starting, you have a very good opportunity to cash-in in the later stages when the product goes to the next level.

So, this is my answer to “Should you work at a start-up or not?”

That’s my take on it. All the best.

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