Should you use print or digital media?

Have you finalised your 2023 marketing strategy or are you in the process of completing it? If so, have you considered the dynamic that print media and digital media can play?

In this month’s newsletter, we’re taking a deep dive into the print media vs. digital media dynamic. We’ve actually dedicated an entire blog post to the subject, which you’ll find on our website (link below). But if you’re short on time, here’s an overview of the key takeaways:

Print media is…

As the name suggests, print media includes all printed promotions, such as flyers, brochures, magazine features, newspaper adverts and billboards.

While it may be considered as being a tried-and-tested tactic, how does print media continue to compete with the more modern approaches of digital marketing? The reality is that most creative marketing campaigns have involved print media (including one by a well-known fried chicken brand, who used it to bounce back when the unthinkable happened. For more details, read the full blog).

Digital media is…

Digitally-driven media, such as owned, paid and earned media campaigns, that can be found across social, websites, blog feeds, apps and more.

It’s widely recognised as being a valuable tool for reaching audiences on a widespread scale. Take social media, for instance, more than half the global population now uses it.

For guidance on which social media platforms you should use, read which social media platforms should my small business be on to make it to the next level?

Using print and digital media together

In case you were wondering, it is perfectly possible to do this. In fact, there are numerous examples of print and digital media being expertly combined by brands the world over with outstanding results.

A great example of this successful pairing is 19 Crimes’ ‘living labels.’ Their wine bottles feature a label that’s literally brought to life. Download their app, scan a label with your phone camera and unlock a true crime story.

Other marketing campaigns worth checking out

We’re continuously keeping an eye out for marketing activity that pushes the boundaries of digital, print media or both, and couldn’t resist collating our pick of the best 2022 marketing campaigns.?

Before we go, here’s a link to the full digital media vs. print media blog post for you to read and digest at your leisure.

In the meantime, if you have any questions or would like to discuss your print media, digital media or wider marketing requirements with us, get in touch with the team at Digital Glue.