Should you use a placement agent on your next fund?

The pros and cons of in-house versus outsourced capital raising was debated at PEI’s Investor Relations forum this week.

By Carmela Mendoza

Whether GPs choose to go solo or hire a placement firm was the topic of debate this week at Private Equity International’s Investor Relations, Marketing & Communications Forum: Europe in London.?

Much like LPs’ views on GP selection, sponsors only want top calibre placement agents.??

“If they aren’t, it’s wasting your time. Finding a placement agent that knows exactly who in the LP universe you are a match for is actually the most valuable thing you can get out of it,” said Laura West , head of investor relations at UK mid-market firm CBPE , speaking on one of the panels...

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